FREE Equity Delivery and MF
Flat ₹20/trade Intra-day/F&O
The brokerage of AxisDirect ranges between 0.05% to 0.5%, the brokerage of ICICIDirect ranges between Rs. 20, while the brokerage of Alice Blue ranges between Rs 15. The broker AxisDirect and ICICIDirect are full service brokers where Alice Blue is a discount broker. Overall rating for AxisDirect is 3.5, ICICIDirect is rated 4, Alice Blue is rated 4 out of 5.
Here we present side-by-side comparison of AxisDirect vs ICICIDirect vs Alice Blue stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared AxisDirect vs ICICIDirect vs Alice Blue on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better AxisDirect vs ICICIDirect vs Alice Blue in this setion with 360 degree view of broker information.
In this section we have compared AxisDirect vs ICICIDirect vs Alice Blue on trading & demat account opening charges and AMC. Trading account opening charges - ICICIDirect and Alice Blue offer Free account opening where AxisDirect charges Rs 999 for account opeing. Demat AMC charges - AxisDirect charges Rs 750 PA (Free for 1st year) as AMC for Demat account, ICICIDirect charges Rs 300 per annum AMC for Demat account, where Alice Blue charges Rs 400 PA AMC for Demat account.
Charges | AxisDirect | ICICIDirect | Alice Blue |
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Trading Account Opening Fees | Rs 999 | Free | Free |
Trading AMC | Free | Free | Free |
Demat Account Opening Fees | Free | Free | Free |
Demat AMC | Rs 750 PA (Free for 1st year) | Rs 300 per annum | Rs 400 PA |
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Plans are the most important feature you look when compare AxisDirect vs ICICIDirect vs Alice Blue. This section copare on high level about type of plans offered by brokers. Miltiple Plans - All 3 brokers offers Multiple Plans. You have option to select plan as per your trading streategy. Monthlay Plans - All 3 brokers don't have Monthy Plans.
Plan Types | AxisDirect | ICICIDirect | Alice Blue |
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Multiple Plans | ![]() |
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Monthly Plans | ![]() |
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Yearly Plans | ![]() |
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Zerodha | Alice Blue | Zerodha | |
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Account Opening Request |
AxisDirect Brokerage Plan detail - Axis Direct has a fixed % based brokerage plan that charge a fixed brokerage fee on trading across segments.
ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.
Alice Blue Brokerage Plan detail - Lowest Brokerage Plan - Max Rs 15 per Trade for Equity Intraday, Derivatives, Currency and Commodities. From May 2021, the F20 plan becomes the F15 plan.
Brokerage Charges Compare | AxisDirect | ICICIDirect | Alice Blue |
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Plan Name | Fixed Brokerage Trading Plan (Percentage Based) | NEO Flat Discount Brokerage Plan | F15 Plan |
Equity Delivery | 0.50% (Each leg) | 0.55% | Free |
Equity Intraday | 0.05% (Each leg) | Flat Rs. 20 per order | 0.05% or Rs 15 whichever is lower |
Equity Futures | 0.05% (Each leg) | Free (Rs. 0 brokerage) | 0.05% or Rs 15 whichever is lower |
Equity Options | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot | Flat Rs. 20 per order | Flat Fee Rs 15 |
Currency Futures | 0.05% (Each Leg) | Flat Rs. 20 per order | 0.05% or Rs 15 whichever is lower |
Currency Options | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 p | Flat Rs. 20 per order | Flat Fee Rs 15 |
Commodity Trading | Futures: 0.03% (Each leg)| Options: Rs. 50 per lot | Flat Rs. 20 per order | Flat Fee Rs 15 |
Minimum Brokerage | Rs 35 per trade | NA | |
Hidden Charges | No | Yes | |
Call & Trade Charges | Free 20 calls per month, and after Rs. 20 per order | First 20 call free and Rs 25 there onwards. | Rs 50 per order + GST |
Auto Square off Charges | 20 calls Free and after that Rs 20 per call | First 20 call free and Rs 25 there onwards. | Rs 50 per order + GST |
Brokerage Calculator | Brokerage Calculator for AxisDirect | Brokerage Calculator for ICICIDirect | Brokerage Calculator for Alice Blue |
Compare AxisDirect vs ICICIDirect vs Alice Blue on transaction charges and PCM fee by segment.
Transaction Charges Compare | AxisDirect | ICICIDirect | Alice Blue |
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Equity Delivery | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
Equity Intraday | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
Equity Futures | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE |
Equity Options | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr |
Currency Futures | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr |
Currency Options | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr |
Commodity | NA | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr | |
Brokerage Charges | Complete Brokerage Plans for axisdirect | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for alice-blue |
Compare AxisDirect vs ICICIDirect vs Alice Blue on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - AxisDirect and ICICIDirect offers 3-in-1 Account where Alice Blue offers only 2-in-1 account which includes trading and demat account. Margin Funding - AxisDirect and ICICIDirect offers margin funding where Alice Blue doesn't offers margin funding. NRI Trading - All 3 brokers offers NRI Trading.
Account Features Compare | AxisDirect | ICICIDirect | Alice Blue |
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3 in 1 Account | ![]() |
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Charting | ![]() |
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Algo Trading | ![]() |
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SMS Alerts | ![]() |
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Online Demo | ![]() |
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Online Portfolio | ![]() |
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Margin Trading Funding Available | ![]() |
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Combined Ledger for Equity and Commodity | ![]() |
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Intraday Square-off Time | 2:45 PM | 3:15PM | 3:15 PM |
NRI Trading | ![]() |
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Other Features | NIL | NIL | NIL |
With our expert research team, we have compared all the major features of Trading platform b/w AxisDirect vs ICICIDirect vs Alice Blue. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.
Compare AxisDirect vs ICICIDirect vs Alice Blue on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - AxisDirect and Alice Blue offers Commodity Trading where ICICIDirect doesn't offers Commodity Trading. Online Mutual Fund Investment - All 3 brokers offers online mutual fund investment. Portfolio Management Services (PMS) - ICICIDirect offers PMS facility where AxisDirect and Alice Blue doesn't offers PMS facility.
Investment Offerings Compare | AxisDirect | ICICIDirect | Alice Blue |
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Equity Cash and F&O | ![]() |
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Currency Deravitives | ![]() |
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Commodity | ![]() |
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Online IPO Application | ![]() |
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Mutual Funds | ![]() |
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Bond / NCD | ![]() |
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ETF | ![]() |
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Banking | ![]() |
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Insurance | ![]() |
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Forex | ![]() |
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MF SIP Investment | ![]() |
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Equity SIP Investment | ![]() |
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PMS Service | ![]() |
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Other Investment Options | NIL | NIL | NIL |
Compare AxisDirect vs ICICIDirect vs Alice Blue on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.
Customer Service Compare | AxisDirect | ICICIDirect | Alice Blue |
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24/7 Customer Service | ![]() |
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Email Support | ![]() |
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Onine Live Chat | ![]() |
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Toll Free Number | ![]() |
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Through Branches | ![]() |
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Customer Care Number | 022-61480808 | 1860 123 1122 | 08035215000/080-45490850 |
Account Opening Process | Online | Online | Online/Paperless |
Customer Support Email | [email protected] | [email protected] | [email protected] |
Knowledge Center/Education | https://simplehai.axisdirect.in/learn/overview | https://www.icicidirect.com/knowledge-center | https://tradeschool.aliceblueonline.com/ |
Head Office Address | Unit No. 2, Phoenix Market City, 15, LBS Road, Near Kamani Junction, Kurla (West), Mumbai- 400 070. |
ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400020 |
Alice Blue, No. 153/2, 3rd Floor,M.R.B.Arcade, Bagalur Main Road, Dwaraka Nagar, Yelahanka, Bangalore - 560063 |
Website | https://simplehai.axisdirect.in | https://www.icicidirect.com | https://www.aliceblueonline.com |
Compare AxisDirect vs ICICIDirect vs Alice Blue on research reports and tips provided by broker.
AxisDirect | ICICIDirect | Alice Blue | |
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Research Mutual Funds | ![]() |
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Research Equity Reports | ![]() |
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Research ETF | ![]() |
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Daily Market Report | ![]() |
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Quarterly Result Analysis | ![]() |
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Compare AxisDirect vs ICICIDirect vs Alice Blue on Demat Service and Charges. This section cover about demat charges, demat service and other details
AxisDirect | ICICIDirect | Alice Blue | |
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DP Source | CDSL | CDSL | CDSL |
DP ID | 49200 | 14301 | 85300 |
Demat Account Annual Maintenance Charges(AMC) | ₹500 pa | ₹700 pa | ₹400 pa |
Advance Deposit | Nil | Rs. 7500/- , If the client is not having ICICI BANK Account | Rs 0 |
Statutory charges | Nil | Nil | Rs 150 Stamp Charges |
Transaction Charges on Debit (Per ISIN) | ₹10 | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | 0.04% of the value of the transaction |
Demat | ₹3 per certificate | ₹50 per set up | ₹10 per certificate + ₹50 courier charges |
Remat | ₹10 for every hundred securities (Min ₹10) | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹30 per certificate + CDSL charges |
Pledge Creation | ₹25 | 0.02% (Min ₹35 and Max ₹25,000) | ₹20 + CDSL charges |
Pledge Creation Confirmation | ₹25 | 0.02% (Min ₹35 and Max ₹25,000) | Nil |
Pledge Closure | ₹25 | 0.02% (Min ₹35 and Max ₹25,000) | ₹20 + CDSL charges |
Pledge Closure Confirmation | ₹25 | 0.02% (Min ₹35 and Max ₹25,000) | Nil |
Pledge Invocation | Nil | 0.02% (Min ₹35 and Max ₹25,000) | ₹20 + CDSL charges |
Failed Instruction Charges | Nil | ₹30 per transaction | Nil |
Other Charges |
Compare AxisDirect vs ICICIDirect vs Alice Blue on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.
AxisDirect | ICICIDirect | Alice Blue | |
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Special Offers/Promo | Get Axis Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. | Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. | |
Enquire for AxisDirect | Enquire for ICICIDirect | Enquire for Alice Blue |
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