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The brokerage of ICICIDirect ranges between Rs. 20, the brokerage of ProStocks ranges between Rs 15, while the brokerage of Alice Blue ranges between Rs 15. The broker ProStocks and Alice Blue are a discount brokers where ICICIDirect is a full service broker. Overall rating for ICICIDirect is 4, ProStocks is rated 4, Alice Blue is rated 4 out of 5.
Here we present side-by-side comparison of ICICIDirect vs ProStocks vs Alice Blue stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared ICICIDirect vs ProStocks vs Alice Blue on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better ICICIDirect vs ProStocks vs Alice Blue in this setion with 360 degree view of broker information.
 ICICIDirect |
 ProStocks |
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| Broker Type | Full Service Broker | Discount Broker | Discount Broker |
| Exchanges Supported | NSE, BSE, MCX | NSE, BSE | BSE, NSE, MCX, NCDEX |
| Broker Overview | ICICIDirect is one of the top-rated full-service stock brokers serving an active clientele base of above 30 lakh. Its multiple trading & investing products, Rs. 20 NEO flat discount brokerage plan, reliable research and advisory, and advanced tec...  |
Best discount broker for high-volume active traders as well as everyday investors. Zero brokerage monthly trading plans at just Rs. 899 (equity and equity derivatives), Rs. 499 (currency trading), and ultra-fast ProStocks Desktop terminal makes it an... |
Trade smarter with Alice Blue! Yes, its Rs 15 maximum brokerage, free equity and mutual fund investment, top-rated ANT trading platforms, and plethora of learning resources make it an excellent broker for beginners and seasoned traders. |
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In this section we have compared ICICIDirect vs ProStocks vs Alice Blue on trading & demat account opening charges and AMC. Trading account opening charges - All 3 brokers offers Free Trading account opening. Demat AMC charges - ICICIDirect charges Rs 300 per annum as AMC for Demat account, ProStocks charges Rs 0 (Rs 1000 Refundable Deposit) AMC for Demat account, where Alice Blue charges Rs 400 PA AMC for Demat account.
| Charges | ICICIDirect | ProStocks | Alice Blue |
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| Trading Account Opening Fees | Free | Free | Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 300 per annum | Rs 0 (Rs 1000 Refundable Deposit) | Rs 400 PA |
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Plans are the most important feature you look when compare ICICIDirect vs ProStocks vs Alice Blue. This section copare on high level about type of plans offered by brokers. Miltiple Plans - All 3 brokers offers Multiple Plans. You have option to select plan as per your trading streategy. Monthlay Plans - ProStocks offers Monthy Plans where ICICIDirect and Alice Blue doesn't offer.
| Plan Types | ICICIDirect | ProStocks | Alice Blue |
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| Zerodha | Alice Blue | ProStocks | |
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| Account Opening Request |
ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.
ProStocks Brokerage Plan detail - Free Delivery Trading, Rs 15, per trade-in any other segment, fix price, no worries of volume and size of a trade. NO PCM FEE.
Alice Blue Brokerage Plan detail - Lowest Brokerage Plan - Max Rs 15 per Trade for Equity Intraday, Derivatives, Currency and Commodities. From May 2021, the F20 plan becomes the F15 plan.
| Brokerage Charges Compare | ICICIDirect | ProStocks | Alice Blue |
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| Plan Name | NEO Flat Discount Brokerage Plan | Flat Fee Rs 15 Trading Plan | F15 Plan |
| Equity Delivery | 0.55% | Free | Free |
| Equity Intraday | Flat Rs. 20 per order | Flat Fee Rs 15 | 0.05% or Rs 15 whichever is lower |
| Equity Futures | Free (Rs. 0 brokerage) | Flat Fee Rs 15 | 0.05% or Rs 15 whichever is lower |
| Equity Options | Flat Rs. 20 per order | Flat Fee Rs 15 | Flat Fee Rs 15 |
| Currency Futures | Flat Rs. 20 per order | Flat Fee Rs 15 | 0.05% or Rs 15 whichever is lower |
| Currency Options | Flat Rs. 20 per order | Flat Fee Rs 15 | Flat Fee Rs 15 |
| Commodity Trading | Flat Rs. 20 per order | NA | Flat Fee Rs 15 |
| Minimum Brokerage | Rs 35 per trade | NA | NA |
| Hidden Charges | Yes | No | |
| Call & Trade Charges | First 20 call free and Rs 25 there onwards. | Delivery Rs 25, Intraday and F&O Rs 10 per executed order | Rs 50 per order + GST |
| Auto Square off Charges | First 20 call free and Rs 25 there onwards. | Delivery Rs 25, Intraday and F&O Rs 10 per executed order | Rs 50 per order + GST |
| Brokerage Calculator | Brokerage Calculator for ICICIDirect | Brokerage Calculator for ProStocks | Brokerage Calculator for Alice Blue |
Compare ICICIDirect vs ProStocks vs Alice Blue on transaction charges and PCM fee by segment.
| Transaction Charges Compare | ICICIDirect | ProStocks | Alice Blue |
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| Equity Delivery | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Intraday | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Futures | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE |
| Equity Options | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr |
| Currency Futures | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr |
| Currency Options | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr |
| Commodity | NA | NA | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for prostocks | Complete Brokerage Plans for alice-blue |
Compare ICICIDirect vs ProStocks vs Alice Blue on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICIDirect offers 3-in-1 Account where ProStocks and Alice Blue offers only 2-in-1 account which includes trading and demat account. Margin Funding - ICICIDirect offers margin funding where ProStocks and Alice Blue doesn't offers margin funding. NRI Trading - All 3 brokers offers NRI Trading.
| Account Features Compare | ICICIDirect | ProStocks | Alice Blue |
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| 3 in 1 Account | |
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| Charting | |
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| Algo Trading | |
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| SMS Alerts | |
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| Online Portfolio | |
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| Margin Trading Funding Available | |
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| Combined Ledger for Equity and Commodity | |
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| Intraday Square-off Time | 3:15PM | 3:15PM | 3:15 PM |
| NRI Trading | |
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| Other Features | NIL | NIL | NIL |
With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect vs ProStocks vs Alice Blue. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.
| ICICIDirect | ProStocks | Alice Blue | ||
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267 Customer Reviews
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20 Customer Reviews
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20 Customer Reviews
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| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | ProStocks is Rated 0.9 / 5 based on 20 customer reviews | Alice Blue is Rated 0.9 / 5 based on 20 customer reviews |
Compare ICICIDirect vs ProStocks vs Alice Blue on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - Alice Blue offers Commodity Trading where ICICIDirect and ProStocks doesn't offers Commodity Trading. Online Mutual Fund Investment - ICICIDirect and Alice Blue offers online mutual fund investment where ProStocks doesn't offers mutual fund investment. Portfolio Management Services (PMS) - ICICIDirect offers PMS facility where ProStocks and Alice Blue doesn't offers PMS facility.
| Investment Offerings Compare | ICICIDirect | ProStocks | Alice Blue |
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| Other Investment Options | NIL | NIL | NIL |
Compare ICICIDirect vs ProStocks vs Alice Blue on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.
| Customer Service Compare | ICICIDirect | ProStocks | Alice Blue |
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| Customer Care Number | 1860 123 1122 | +91-2262-434343 | 08035215000/080-45490850 |
| Account Opening Process | Online | Online/Paperless | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://www.prostocks.com/faq.html | https://tradeschool.aliceblueonline.com/ |
| Head Office Address | ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400020 |
Sunlight Broking LLP, B-50, Pravasi Industrial Estate, Goregaon (East), Mumbai - 400063 |
Alice Blue, No. 153/2, 3rd Floor,M.R.B.Arcade, Bagalur Main Road, Dwaraka Nagar, Yelahanka, Bangalore - 560063 |
| Website | https://www.icicidirect.com | https://www.prostocks.com | https://www.aliceblueonline.com |
Compare ICICIDirect vs ProStocks vs Alice Blue on research reports and tips provided by broker.
| ICICIDirect | ProStocks | Alice Blue | |
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| Research Mutual Funds | |
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| Research ETF | |
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| Daily Market Report | |
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Compare ICICIDirect vs ProStocks vs Alice Blue on Demat Service and Charges. This section cover about demat charges, demat service and other details
| ICICIDirect | ProStocks | Alice Blue | |
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| DP Source | CDSL | CDSL | CDSL |
| DP ID | 14301 | 83200 | 85300 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | Free (₹1000 Refundable Deposit) | ₹400 pa |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | 1000/- Refundable Deposit against charges | Rs 0 |
| Statutory charges | Nil | Nil | Rs 150 Stamp Charges |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | ₹20 per ISIN | 0.04% of the value of the transaction |
| Demat | ₹50 per set up | ₹50 per set up + ₹50 courier charges | ₹10 per certificate + ₹50 courier charges |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹50 per set up + ₹50 courier charges | ₹30 per certificate + CDSL charges |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | ₹50 | ₹20 + CDSL charges |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | ₹50 | ₹20 + CDSL charges |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | ₹50 | ₹20 + CDSL charges |
| Failed Instruction Charges | ₹30 per transaction | ₹50 per transaction | Nil |
| Other Charges |
Compare ICICIDirect vs ProStocks vs Alice Blue on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.
| ICICIDirect | ProStocks | Alice Blue | |
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| Special Offers/Promo | Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. | ProStocks offer FREE Trading + Demat Account (NO AMC). You can trade unlimited in equity segment for Rs 899/month or choose Rs 15 per trade plan. Thereby saving up to 90% on brokerage. ProStocks also offer Rs 0 Demat AMC with one time Rs 1000 refundable deposit. | |
| Enquire for ICICIDirect | Enquire for ProStocks | Enquire for Alice Blue |
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