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The brokerage of ICICIDirect ranges between Rs. 20, the brokerage of Alice Blue ranges between Rs 15, while the brokerage of Fyers ranges between Rs 20. The broker Alice Blue and Fyers are a discount brokers where ICICIDirect is a full service broker. Overall rating for ICICIDirect is 4, Alice Blue is rated 4, Fyers is rated 4 out of 5.
Here we present side-by-side comparison of ICICIDirect vs Alice Blue vs Fyers stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared ICICIDirect vs Alice Blue vs Fyers on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better ICICIDirect vs Alice Blue vs Fyers in this setion with 360 degree view of broker information.
 ICICIDirect |
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 Fyers |
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| Broker Type | Full Service Broker | Discount Broker | Discount Broker |
| Exchanges Supported | NSE, BSE, MCX | BSE, NSE, MCX, NCDEX | BSE, NSE, MCX |
| Broker Overview | ICICIDirect is one of the top-rated full-service stock brokers serving an active clientele base of above 30 lakh. Its multiple trading & investing products, Rs. 20 NEO flat discount brokerage plan, reliable research and advisory, and advanced tec...  |
Trade smarter with Alice Blue! Yes, its Rs 15 maximum brokerage, free equity and mutual fund investment, top-rated ANT trading platforms, and plethora of learning resources make it an excellent broker for beginners and seasoned traders. | Fyers is one of India's most popular brokers thanks to its best-in-class technology platforms, user-friendly interface (Fyers 2.0 app, Fyers Next, and Fyers One terminal), ultra-low brokerage (Rs 20/order), lowest NRI trading (Rs 50/order) and free i... |
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In this section we have compared ICICIDirect vs Alice Blue vs Fyers on trading & demat account opening charges and AMC. Trading account opening charges - All 3 brokers offers Free Trading account opening. Demat AMC charges - ICICIDirect charges Rs 300 per annum as AMC for Demat account, Alice Blue charges Rs 400 PA AMC for Demat account, where Fyers charges Free AMC for Demat account.
| Charges | ICICIDirect | Alice Blue | Fyers |
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| Trading Account Opening Fees | Free | Free | Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 300 per annum | Rs 400 PA | Free |
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Plans are the most important feature you look when compare ICICIDirect vs Alice Blue vs Fyers. This section copare on high level about type of plans offered by brokers. Miltiple Plans - ICICIDirect and Alice Blue offers Multiple Plans where Fyers doesn't offer. Monthlay Plans - All 3 brokers don't have Monthy Plans.
| Plan Types | ICICIDirect | Alice Blue | Fyers |
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| Zerodha | Fyers | Alice Blue | |
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| Account Opening Request |
ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.
Alice Blue Brokerage Plan detail - Lowest Brokerage Plan - Max Rs 15 per Trade for Equity Intraday, Derivatives, Currency and Commodities. From May 2021, the F20 plan becomes the F15 plan.
Fyers Brokerage Plan detail - Trade in any segment with Free delivery trading and competitive brokerage of max Rs 20 in all other segments.
| Brokerage Charges Compare | ICICIDirect | Alice Blue | Fyers |
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| Plan Name | NEO Flat Discount Brokerage Plan | F15 Plan | Max Rs 20 Per Order Trading Plan |
| Equity Delivery | 0.55% | Free | Free |
| Equity Intraday | Flat Rs. 20 per order | 0.05% or Rs 15 whichever is lower | 0.03% or Rs 20 whichever is lower |
| Equity Futures | Free (Rs. 0 brokerage) | 0.05% or Rs 15 whichever is lower | 0.03% or Rs 20 whichever is lower |
| Equity Options | Flat Rs. 20 per order | Flat Fee Rs 15 | Flat Fee Rs 20 |
| Currency Futures | Flat Rs. 20 per order | 0.05% or Rs 15 whichever is lower | 0.03% or Rs 20 whichever is lower |
| Currency Options | Flat Rs. 20 per order | Flat Fee Rs 15 | Flat Fee Rs 20 |
| Commodity Trading | Flat Rs. 20 per order | Flat Fee Rs 15 | Flat Fee Rs 20 |
| Minimum Brokerage | Rs 35 per trade | NA | |
| Hidden Charges | Yes | No | |
| Call & Trade Charges | First 20 call free and Rs 25 there onwards. | Rs 50 per order + GST | Rs 50 Per Order |
| Auto Square off Charges | First 20 call free and Rs 25 there onwards. | Rs 50 per order + GST | Rs 50 Per Order |
| Brokerage Calculator | Brokerage Calculator for ICICIDirect | Brokerage Calculator for Alice Blue | Brokerage Calculator for Fyers |
Compare ICICIDirect vs Alice Blue vs Fyers on transaction charges and PCM fee by segment.
| Transaction Charges Compare | ICICIDirect | Alice Blue | Fyers |
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| Equity Delivery | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Intraday | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Futures | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE |
| Equity Options | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr |
| Currency Futures | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr |
| Currency Options | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr |
| Commodity | NA | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr | NA |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for alice-blue | Complete Brokerage Plans for fyers |
Compare ICICIDirect vs Alice Blue vs Fyers on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICIDirect offers 3-in-1 Account where Alice Blue and Fyers offers only 2-in-1 account which includes trading and demat account. Margin Funding - ICICIDirect offers margin funding where Alice Blue and Fyers doesn't offers margin funding. NRI Trading - ICICIDirect and Alice Blue offers NRI Trading where Fyers doesn't offers NRI Trading.
| Account Features Compare | ICICIDirect | Alice Blue | Fyers |
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| 3 in 1 Account | |
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| SMS Alerts | |
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| Margin Trading Funding Available | |
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| Combined Ledger for Equity and Commodity | |
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| Intraday Square-off Time | 3:15PM | 3:15 PM | 3:15 PM |
| NRI Trading | |
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| Other Features | NIL | NIL | Fyers 30 Day Challenge |
With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect vs Alice Blue vs Fyers. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.
| ICICIDirect | Alice Blue | Fyers | ||
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267 Customer Reviews
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20 Customer Reviews
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11 Customer Reviews
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| Overall Ratings | ||||
| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | Alice Blue is Rated 0.9 / 5 based on 20 customer reviews | Fyers is Rated 3.2 / 5 based on 11 customer reviews |
Compare ICICIDirect vs Alice Blue vs Fyers on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - Alice Blue and Fyers offers Commodity Trading where ICICIDirect doesn't offers Commodity Trading. Online Mutual Fund Investment - All 3 brokers offers online mutual fund investment. Portfolio Management Services (PMS) - ICICIDirect offers PMS facility where Alice Blue and Fyers doesn't offers PMS facility.
| Investment Offerings Compare | ICICIDirect | Alice Blue | Fyers |
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| Other Investment Options | NIL | NIL | NIL |
Compare ICICIDirect vs Alice Blue vs Fyers on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.
| Customer Service Compare | ICICIDirect | Alice Blue | Fyers |
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| 24/7 Customer Service | |
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| Customer Care Number | 1860 123 1122 | 08035215000/080-45490850 | 08060001111 |
| Account Opening Process | Online | Online/Paperless | 100% online and paperless proc |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://tradeschool.aliceblueonline.com/ | https://fyers.in/school-of-stocks/ |
| Head Office Address | ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400020 |
Alice Blue, No. 153/2, 3rd Floor,M.R.B.Arcade, Bagalur Main Road, Dwaraka Nagar, Yelahanka, Bangalore - 560063 |
Fyers Securities, No. 19 & 20, 3rd Main, Gandhinagar, Bangalore - 560009 |
| Website | https://www.icicidirect.com | https://www.aliceblueonline.com | https://fyers.in/ |
Compare ICICIDirect vs Alice Blue vs Fyers on research reports and tips provided by broker.
| ICICIDirect | Alice Blue | Fyers | |
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| Research Mutual Funds | |
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Compare ICICIDirect vs Alice Blue vs Fyers on Demat Service and Charges. This section cover about demat charges, demat service and other details
| ICICIDirect | Alice Blue | Fyers | |
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| DP Source | CDSL | CDSL | CDSL |
| DP ID | 14301 | 85300 | 89400 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | ₹400 pa | Free |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | Rs 0 | Nil |
| Statutory charges | Nil | Rs 150 Stamp Charges | Nil |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | 0.04% of the value of the transaction | ₹7 + ₹5.50 (CDSL Charges) per transaction |
| Demat | ₹50 per set up | ₹10 per certificate + ₹50 courier charges | ₹0 |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹30 per certificate + CDSL charges | ₹0 |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | ₹20 + CDSL charges | Nil |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | ₹20 + CDSL charges | Nil |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | ₹20 + CDSL charges | Nil |
| Failed Instruction Charges | ₹30 per transaction | Nil | Nil |
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Compare ICICIDirect vs Alice Blue vs Fyers on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.
| ICICIDirect | Alice Blue | Fyers | |
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| Special Offers/Promo | Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. | ||
| Enquire for ICICIDirect | Enquire for Alice Blue | Enquire for Fyers |
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