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The brokerage of ICICIDirect ranges between Rs. 20, the brokerage of IIFL Securities ranges between Rs 20, while the brokerage of Upstox ranges between Rs 20. The broker ICICIDirect and IIFL Securities are full service brokers where Upstox is a discount broker. Overall rating for ICICIDirect is 4, IIFL Securities is rated 4, Upstox is rated 4.5 out of 5.
Here we present side-by-side comparison of ICICIDirect vs IIFL Securities vs Upstox stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared ICICIDirect vs IIFL Securities vs Upstox on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better ICICIDirect vs IIFL Securities vs Upstox in this setion with 360 degree view of broker information.
 ICICIDirect |
 IIFL Securities |
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| Broker Type | Full Service Broker | Full Service Broker | Discount Broker |
| Exchanges Supported | NSE, BSE, MCX | BSE, NSE, MCX, NCDEX | NSE, BSE, MCX |
| Broker Overview | ICICIDirect is one of the top-rated full-service stock brokers serving an active clientele base of above 30 lakh. Its multiple trading & investing products, Rs. 20 NEO flat discount brokerage plan, reliable research and advisory, and advanced tec...  |
IIFL (India Infoline) is one of the prominent full-service brokers in India backed by complete investment planning solutions, cutting-edge technology platforms (IIFL Markets app and Trader Terminal), the industry’s best research & advisory,... |
Rs 20 flat brokerage fee, brokerage-free investment in mutual funds and state-of-the-art technology platforms (Upstox Pro and Upstox) with a host of features for traders and investors alike make Upstox one of the best discount brokers in India. |
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In this section we have compared ICICIDirect vs IIFL Securities vs Upstox on trading & demat account opening charges and AMC. Trading account opening charges - ICICIDirect and IIFL Securities offer Free account opening where Upstox charges Promotion offer: Free for account opeing. Demat AMC charges - ICICIDirect charges Rs 300 per annum as AMC for Demat account, IIFL Securities charges Rs 250 PA (Free for 1st year) AMC for Demat account, where Upstox charges Free AMC for Demat account.
| Charges | ICICIDirect | IIFL Securities | Upstox |
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| Trading Account Opening Fees | Free | Free | Promotion offer: Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 300 per annum | Rs 250 PA (Free for 1st year) | Free |
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Plans are the most important feature you look when compare ICICIDirect vs IIFL Securities vs Upstox. This section copare on high level about type of plans offered by brokers. Miltiple Plans - ICICIDirect offers Multiple Plans where IIFL Securities and Upstox doesn't offer. Monthlay Plans - All 3 brokers don't have Monthy Plans.
| Plan Types | ICICIDirect | IIFL Securities | Upstox |
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| Zerodha | IIFL Securities | Upstox | |
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ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.
IIFL Securities Brokerage Plan detail - IIFL iSERVE flat discount brokerage plan charges a maximum of Rs. 20 per order brokerage across segments.
Upstox Brokerage Plan detail - Discount brokerage plan - pay a maximum of Rs 20 per order.
| Brokerage Charges Compare | ICICIDirect | IIFL Securities | Upstox |
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| Plan Name | NEO Flat Discount Brokerage Plan | IIFL iSERVE Brokerage Plan | Max Rs 20 Per Order Trading Plan |
| Equity Delivery | 0.55% | Flat Rs 20 per order | 2.5% or Rs 20 whichever is lower |
| Equity Intraday | Flat Rs. 20 per order | Flat Rs 20 per order | 0.05% or Rs 20 whichever is lower |
| Equity Futures | Free (Rs. 0 brokerage) | Flat Rs 20 per order | 0.05% or Rs 20 whichever is lower |
| Equity Options | Flat Rs. 20 per order | Flat Rs 20 per order | Flat Fee Rs 20 |
| Currency Futures | Flat Rs. 20 per order | Flat Rs 20 per order | 0.05% or Rs 20 whichever is lower |
| Currency Options | Flat Rs. 20 per order | Flat Rs 20 per order | Flat Fee Rs 20 |
| Commodity Trading | Flat Rs. 20 per order | Flat Rs 20 per order | Flat Fee Rs 20 |
| Minimum Brokerage | Rs 35 per trade | ||
| Hidden Charges | Yes | Info Not Available | |
| Call & Trade Charges | First 20 call free and Rs 25 there onwards. | Rs 50 Per Call + GST | Rs 50 + 18% GST |
| Auto Square off Charges | First 20 call free and Rs 25 there onwards. | Rs 50 Per Call + GST | Rs 50 + 18% GST |
| Brokerage Calculator | Brokerage Calculator for ICICIDirect | Brokerage Calculator for IIFL Securities | Brokerage Calculator for Upstox |
Compare ICICIDirect vs IIFL Securities vs Upstox on transaction charges and PCM fee by segment.
| Transaction Charges Compare | ICICIDirect | IIFL Securities | Upstox |
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| Equity Delivery | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Intraday | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Futures | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE |
| Equity Options | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr |
| Currency Futures | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr |
| Currency Options | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr |
| Commodity | NA | Non-Agri: Rs 260 Per Cr | Agri: Rs 175 Per Cr | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for iifl-securities | Complete Brokerage Plans for upstox |
Compare ICICIDirect vs IIFL Securities vs Upstox on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICIDirect and Upstox offers 3-in-1 Account where IIFL Securities offers only 2-in-1 account which includes trading and demat account. Margin Funding -All 3 brokers offers Margin funding. Interest need to be paid on borrowed money. NRI Trading - ICICIDirect and IIFL Securities offers NRI Trading where Upstox doesn't offers NRI Trading.
| Account Features Compare | ICICIDirect | IIFL Securities | Upstox |
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| 3 in 1 Account | |
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| Margin Trading Funding Available | |
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| Combined Ledger for Equity and Commodity | |
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| Intraday Square-off Time | 3:15PM | 3:15PM | 3:15PM |
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| Other Features | NIL | NIL | NIL |
With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect vs IIFL Securities vs Upstox. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.
| ICICIDirect | IIFL Securities | Upstox | ||
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267 Customer Reviews
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82 Customer Reviews
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12 Customer Reviews
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| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | IIFL Securities is Rated 2.8 / 5 based on 82 customer reviews | Upstox is Rated 3.7 / 5 based on 12 customer reviews |
Compare ICICIDirect vs IIFL Securities vs Upstox on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - IIFL Securities and Upstox offers Commodity Trading where ICICIDirect doesn't offers Commodity Trading. Online Mutual Fund Investment - All 3 brokers offers online mutual fund investment. Portfolio Management Services (PMS) - ICICIDirect and IIFL Securities offers PMS facility where Upstox doesn't offers PMS facility.
| Investment Offerings Compare | ICICIDirect | IIFL Securities | Upstox |
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| Other Investment Options | NIL | NIL | NIL |
Compare ICICIDirect vs IIFL Securities vs Upstox on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.
| Customer Service Compare | ICICIDirect | IIFL Securities | Upstox |
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| Customer Care Number | 1860 123 1122 | 022-40071000 | +91 22 6130 9999 |
| Account Opening Process | Online | Online/Paperless | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://ttweb.indiainfoline.com/Trade/FAQs/Statements.aspx | https://upstox.com/help-center/ |
| Head Office Address | ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400020 |
IIFL House, Sun Infotech Park, Road No. 16V, Plot No. B-23, MIDC, Thane Industrial Area, Wagle Estate, Thane-MH-400604 |
Upstox Corporate Office Sunshine Tower, 30th Floor, Senapati Bapat Marg, Dadar (W), Mumbai - 400 013 |
| Website | https://www.icicidirect.com | https://www.indiainfoline.com/ | https://upstox.com/ |
Compare ICICIDirect vs IIFL Securities vs Upstox on research reports and tips provided by broker.
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Compare ICICIDirect vs IIFL Securities vs Upstox on Demat Service and Charges. This section cover about demat charges, demat service and other details
| ICICIDirect | IIFL Securities | Upstox | |
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| DP Source | CDSL | CDSL | CDSL |
| DP ID | 14301 | 44700 | 81800 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | ₹400 pa | ₹300 PA |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | Nil | NIL |
| Statutory charges | Nil | Nil | Nil |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | 0.04% of transaction value (Min ₹25) + ₹5.50 (CDSL Charges) | ₹13 + ₹5.50 CDSL charges |
| Demat | ₹50 per set up | ₹15 per certificate + ₹40 courier charges | ₹20 + ₹50 courier charges |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹15 for every hundred securities or ₹15 per certificate (whichever is higher) + ₹40 courier charges | ₹100 for every hundred securities or ₹25 per certificate (whichever is higher) |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | ₹50 | 0.02% of the transaction value (Min ₹50) + CDSL charges |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | 0.02% of the transaction value (Min ₹50) + CDSL charges |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | Nil | 0.02% of the transaction value (Min ₹50) + CDSL charges |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | 0.02% of the transaction value (Min ₹50) + CDSL charges |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | 0.05% of the transaction value (Min ₹50) |
| Failed Instruction Charges | ₹30 per transaction | Nil | ₹50 |
| Other Charges |
Compare ICICIDirect vs IIFL Securities vs Upstox on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.
| ICICIDirect | IIFL Securities | Upstox | |
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Before you open an Upstox account, check out the advantages on why to trade with Upstox.
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There are some setbacks or disadvantages also while trading with Upstox;
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| Special Offers/Promo | Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. | Max Rs 20 for equity delivery, intraday, F&O, currency and commodities trades + Free Account Opening + Free Mutual Funds and IPOs | |
| Enquire for ICICIDirect | Enquire for IIFL Securities | Enquire for Upstox |
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