FREE Equity Delivery and MF
Flat ₹20/trade Intra-day/F&O
The brokerage of AxisDirect ranges between 0.05% to 0.5%, the brokerage of ICICIDirect ranges between Rs. 20, while the brokerage of Reliance Securities ranges between 0.05 - 0.50%. All 3 brokers are full service brokers. Overall rating for AxisDirect is 3.5, ICICIDirect is rated 4, Reliance Securities is rated 3.5 out of 5.
Here we present side-by-side comparison of AxisDirect vs ICICIDirect vs Reliance Securities stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared AxisDirect vs ICICIDirect vs Reliance Securities on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better AxisDirect vs ICICIDirect vs Reliance Securities in this setion with 360 degree view of broker information.
In this section we have compared AxisDirect vs ICICIDirect vs Reliance Securities on trading & demat account opening charges and AMC. Trading account opening charges - AxisDirect charges Rs 999 for account opening, ICICIDirect charges Free for account opeing, and Reliance Securities charges Rs 950 for account opeing. Demat AMC charges - AxisDirect charges Rs 750 PA (Free for 1st year) as AMC for Demat account, ICICIDirect charges Rs 300 per annum AMC for Demat account, where Reliance Securities charges Rs 400 PA| Rs. 2,500 (Lifetime Free AMC) AMC for Demat account.
Charges | AxisDirect | ICICIDirect | Reliance Securities |
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Trading Account Opening Fees | Rs 999 | Free | Rs 950 |
Trading AMC | Free | Free | Free |
Demat Account Opening Fees | Free | Free | Free |
Demat AMC | Rs 750 PA (Free for 1st year) | Rs 300 per annum | Rs 400 PA| Rs. 2,500 (Lifetime Free AMC) |
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Plans are the most important feature you look when compare AxisDirect vs ICICIDirect vs Reliance Securities. This section copare on high level about type of plans offered by brokers. Miltiple Plans - All 3 brokers offers Multiple Plans. You have option to select plan as per your trading streategy. Monthlay Plans - All 3 brokers don't have Monthy Plans.
Plan Types | AxisDirect | ICICIDirect | Reliance Securities |
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Multiple Plans | ![]() |
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Monthly Plans | ![]() |
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Yearly Plans | ![]() |
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Zerodha | Zerodha | Zerodha | |
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Account Opening Request |
AxisDirect Brokerage Plan detail - Axis Direct has a fixed % based brokerage plan that charge a fixed brokerage fee on trading across segments.
ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.
Reliance Securities Brokerage Plan detail - R-Fixed brokerage plan charges a fixed percentage of brokerage fee on trading across segments and also provides dedicated relationship manager services to help you take informed decisions based on fundamental and technical research reports.
Brokerage Charges Compare | AxisDirect | ICICIDirect | Reliance Securities |
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Plan Name | Fixed Brokerage Trading Plan (Percentage Based) | NEO Flat Discount Brokerage Plan | R-FIXED Online Brokerage Plan (Percentage Based) |
Equity Delivery | 0.50% (Each leg) | 0.55% | 0.50% |
Equity Intraday | 0.05% (Each leg) | Flat Rs. 20 per order | 0.05% |
Equity Futures | 0.05% (Each leg) | Free (Rs. 0 brokerage) | 0.05% |
Equity Options | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot | Flat Rs. 20 per order | Rs 100 Per Lot |
Currency Futures | 0.05% (Each Leg) | Flat Rs. 20 per order | 0.05% |
Currency Options | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 p | Flat Rs. 20 per order | Rs 100 Per Lot |
Commodity Trading | Futures: 0.03% (Each leg)| Options: Rs. 50 per lot | Flat Rs. 20 per order | Future: 0.05%| Options: Rs 100 per lot |
Minimum Brokerage | Rs 35 per trade | 5 paise per share | |
Hidden Charges | No | Yes | |
Call & Trade Charges | Free 20 calls per month, and after Rs. 20 per order | First 20 call free and Rs 25 there onwards. | Rs 20 per call (Free First 20 call per month) |
Auto Square off Charges | 20 calls Free and after that Rs 20 per call | First 20 call free and Rs 25 there onwards. | Free First 20 call PM and Rs 20 their onwards. |
Brokerage Calculator | Brokerage Calculator for AxisDirect | Brokerage Calculator for ICICIDirect | Brokerage Calculator for Reliance Securities |
Compare AxisDirect vs ICICIDirect vs Reliance Securities on transaction charges and PCM fee by segment.
Transaction Charges Compare | AxisDirect | ICICIDirect | Reliance Securities |
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Equity Delivery | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
Equity Intraday | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
Equity Futures | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE |
Equity Options | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr |
Currency Futures | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr |
Currency Options | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr |
Commodity | NA | Non-Agri: Rs 260 Per Cr | Agri: Rs 175 Per Cr | |
Brokerage Charges | Complete Brokerage Plans for axisdirect | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for reliance-securities |
Compare AxisDirect vs ICICIDirect vs Reliance Securities on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - AxisDirect and ICICIDirect offers 3-in-1 Account where Reliance Securities offers only 2-in-1 account which includes trading and demat account. Margin Funding -All 3 brokers offers Margin funding. Interest need to be paid on borrowed money. NRI Trading - All 3 brokers offers NRI Trading.
Account Features Compare | AxisDirect | ICICIDirect | Reliance Securities |
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3 in 1 Account | ![]() |
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Charting | ![]() |
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Algo Trading | ![]() |
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SMS Alerts | ![]() |
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Online Demo | ![]() |
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Online Portfolio | ![]() |
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Margin Trading Funding Available | ![]() |
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Combined Ledger for Equity and Commodity | ![]() |
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Intraday Square-off Time | 2:45 PM | 3:15PM | 3:15PM |
NRI Trading | ![]() |
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Other Features | NIL | NIL | Mobile Application: Rmobile Xpress |
With our expert research team, we have compared all the major features of Trading platform b/w AxisDirect vs ICICIDirect vs Reliance Securities. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.
Compare AxisDirect vs ICICIDirect vs Reliance Securities on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - AxisDirect and Reliance Securities offers Commodity Trading where ICICIDirect doesn't offers Commodity Trading. Online Mutual Fund Investment - All 3 brokers offers online mutual fund investment. Portfolio Management Services (PMS) - ICICIDirect and Reliance Securities offers PMS facility where AxisDirect doesn't offers PMS facility.
Investment Offerings Compare | AxisDirect | ICICIDirect | Reliance Securities |
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Equity Cash and F&O | ![]() |
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Currency Deravitives | ![]() |
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Commodity | ![]() |
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Online IPO Application | ![]() |
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Mutual Funds | ![]() |
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Bond / NCD | ![]() |
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ETF | ![]() |
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Banking | ![]() |
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Insurance | ![]() |
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Forex | ![]() |
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MF SIP Investment | ![]() |
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Equity SIP Investment | ![]() |
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PMS Service | ![]() |
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Other Investment Options | NIL | NIL | NIL |
Compare AxisDirect vs ICICIDirect vs Reliance Securities on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.
Customer Service Compare | AxisDirect | ICICIDirect | Reliance Securities |
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24/7 Customer Service | ![]() |
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Email Support | ![]() |
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Onine Live Chat | ![]() |
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Through Branches | ![]() |
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Customer Care Number | 022-61480808 | 1860 123 1122 | 022 41596000 | 022 62436000 |
Account Opening Process | Online | Online | Online/Paperless |
Customer Support Email | [email protected] | [email protected] | [email protected] |
Knowledge Center/Education | https://simplehai.axisdirect.in/learn/overview | https://www.icicidirect.com/knowledge-center | https://www.reliancesmartmoney.com/Insights |
Head Office Address | Unit No. 2, Phoenix Market City, 15, LBS Road, Near Kamani Junction, Kurla (West), Mumbai- 400 070. |
ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400020 |
Reliance Securities Limited, 4th Floor, North Wing, Reliance Centre, Santacruz East, Mumbai-MH- 400055 |
Website | https://simplehai.axisdirect.in | https://www.icicidirect.com | https://www.reliancesmartmoney.com |
Compare AxisDirect vs ICICIDirect vs Reliance Securities on research reports and tips provided by broker.
AxisDirect | ICICIDirect | Reliance Securities | |
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Research Mutual Funds | ![]() |
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Research Equity Reports | ![]() |
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Research ETF | ![]() |
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Daily Market Report | ![]() |
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Free Tips | ![]() |
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Quarterly Result Analysis | ![]() |
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Compare AxisDirect vs ICICIDirect vs Reliance Securities on Demat Service and Charges. This section cover about demat charges, demat service and other details
AxisDirect | ICICIDirect | Reliance Securities | |
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DP Source | CDSL | CDSL | CDSL |
DP ID | 49200 | 14301 | 41400 |
Demat Account Annual Maintenance Charges(AMC) | ₹500 pa | ₹700 pa | ₹300 pa |
Advance Deposit | Nil | Rs. 7500/- , If the client is not having ICICI BANK Account | Nil |
Statutory charges | Nil | Nil | Nil |
Transaction Charges on Debit (Per ISIN) | ₹10 | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | 0.04% (Min ₹27) + CDSL charges |
Demat | ₹3 per certificate | ₹50 per set up | ₹5 per certificate + ₹30 request charges |
Remat | ₹10 for every hundred securities (Min ₹10) | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹40 for every hundred securities or ₹25 per certificate (whichever is higher) + ₹25 courier charges |
Pledge Creation | ₹25 | 0.02% (Min ₹35 and Max ₹25,000) | 0.05% of transaction value (Min ₹30) |
Pledge Creation Confirmation | ₹25 | 0.02% (Min ₹35 and Max ₹25,000) | 0.05% of transaction value (Min ₹30) |
Pledge Closure | ₹25 | 0.02% (Min ₹35 and Max ₹25,000) | 0.05% of transaction value (Min ₹30) |
Pledge Closure Confirmation | ₹25 | 0.02% (Min ₹35 and Max ₹25,000) | 0.05% of transaction value (Min ₹30) |
Pledge Invocation | Nil | 0.02% (Min ₹35 and Max ₹25,000) | 0.05% of transaction value (Min ₹30) |
Failed Instruction Charges | Nil | ₹30 per transaction | Nil |
Other Charges |
Compare AxisDirect vs ICICIDirect vs Reliance Securities on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.
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Special Offers/Promo | Get Axis Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. | Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. | |
Enquire for AxisDirect | Enquire for ICICIDirect | Enquire for Reliance Securities |
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