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The brokerage of ICICIDirect ranges between Rs. 20, the brokerage of SAMCO ranges between Rs 20, while the brokerage of SAS Online ranges between Rs 9/order or 999 PM. The broker SAMCO and SAS Online are a discount brokers where ICICIDirect is a full service broker. Overall rating for ICICIDirect is 4, SAMCO is rated 4, SAS Online is rated 4 out of 5.
Here we present side-by-side comparison of ICICIDirect vs SAMCO vs SAS Online stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared ICICIDirect vs SAMCO vs SAS Online on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better ICICIDirect vs SAMCO vs SAS Online in this setion with 360 degree view of broker information.
 ICICIDirect |
 SAMCO |
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| Broker Type | Full Service Broker | Discount Broker | Discount Broker |
| Exchanges Supported | NSE, BSE, MCX | BSE, NSE, MCX, NCDEX | NSE, BSE, MCX |
| Broker Overview | ICICIDirect is one of the top-rated full-service stock brokers serving an active clientele base of above 30 lakh. Its multiple trading & investing products, Rs. 20 NEO flat discount brokerage plan, reliable research and advisory, and advanced tec...  |
Rs. 20/order ultra-low brokerage, Giga trading engine powered new-gen mobile App, Nest Trader Terminal, and unique leverage products make SAMCO one of the best discount brokers for traders. Also, get stock and mutual fund research on StockBasket and ... |
SAS Online is one of the popular discount brokers in India with the best pricing plans at flat Rs. 9/order or Rs. 999 unlimited monthly trading plan, and powerful Alpha trading platform with technical charting. |
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In this section we have compared ICICIDirect vs SAMCO vs SAS Online on trading & demat account opening charges and AMC. Trading account opening charges - ICICIDirect and SAMCO offer Free account opening where SAS Online charges Equity: Rs 200 and Commodity: Rs 200 for account opeing. Demat AMC charges - ICICIDirect charges Rs 300 per annum as AMC for Demat account, SAMCO charges Rs 400 PA (Free for 1st year) AMC for Demat account, where SAS Online charges Rs 200 AMC for Demat account.
| Charges | ICICIDirect | SAMCO | SAS Online |
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| Trading Account Opening Fees | Free | Free | Equity: Rs 200 and Commodity: Rs 200 |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Rs 200 |
| Demat AMC | Rs 300 per annum | Rs 400 PA (Free for 1st year) | Rs 200 |
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Plans are the most important feature you look when compare ICICIDirect vs SAMCO vs SAS Online. This section copare on high level about type of plans offered by brokers. Miltiple Plans - ICICIDirect and SAS Online offers Multiple Plans where SAMCO doesn't offer. Monthlay Plans - SAS Online offers Monthy Plans where ICICIDirect and SAMCO doesn't offer.
| Plan Types | ICICIDirect | SAMCO | SAS Online |
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| Multiple Plans | |
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| Zerodha | Zerodha | SAMCO | |
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| Account Opening Request |
ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.
SAMCO Brokerage Plan detail - Trade in any segment in just Rs 20 per executable order, No size restriction,No Hidden charges.
SAS Online Brokerage Plan detail - Rs 9 Per executable plan is good for all types of investors. For Equity intraday 0.01% or Rs 9 whichever is lower and for delivery 0.1% or Rs 9 whichever is lower.
| Brokerage Charges Compare | ICICIDirect | SAMCO | SAS Online |
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| Plan Name | NEO Flat Discount Brokerage Plan | Max Rs 20 Per Order Trading Plan | Max Rs 9 Per Order Trading Plan |
| Equity Delivery | 0.55% | 0.5% or Rs 20 whichever is lower | 0.1% or Rs 9 whichever is lower |
| Equity Intraday | Flat Rs. 20 per order | 0.05% or Rs 20 whichever is lower | 0.01% or Rs 9 whichever is lower |
| Equity Futures | Free (Rs. 0 brokerage) | Flat Fee Rs 20 | 0.01% or Rs 9 whichever is lower |
| Equity Options | Flat Rs. 20 per order | Flat Fee Rs 20 | Flat Fee Rs 9 |
| Currency Futures | Flat Rs. 20 per order | 0.05% or Rs 20 whichever is lower | 0.01% or Rs 9 whichever is lower |
| Currency Options | Flat Rs. 20 per order | 0.05% or Rs 20 whichever is lower | Flat Fee Rs 9 |
| Commodity Trading | Flat Rs. 20 per order | 0.05% or Rs 20 whichever is lower | Flat Fee Rs 9 |
| Minimum Brokerage | Rs 35 per trade | NIL | |
| Hidden Charges | Yes | Info Not Available | |
| Call & Trade Charges | First 20 call free and Rs 25 there onwards. | Rs 20 per Executed order, with First 20 C&T are free | Rs 20 per executed Order |
| Auto Square off Charges | First 20 call free and Rs 25 there onwards. | Rs 20 per Executed order, with First 20 C&T are free | Rs 20 per executed Order |
| Brokerage Calculator | Brokerage Calculator for ICICIDirect | Brokerage Calculator for SAMCO | Brokerage Calculator for SAS Online |
Compare ICICIDirect vs SAMCO vs SAS Online on transaction charges and PCM fee by segment.
| Transaction Charges Compare | ICICIDirect | SAMCO | SAS Online |
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| Equity Delivery | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Intraday | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Futures | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE |
| Equity Options | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr |
| Currency Futures | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr |
| Currency Options | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr |
| Commodity | NA | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for samco | Complete Brokerage Plans for sasonline |
Compare ICICIDirect vs SAMCO vs SAS Online on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICIDirect offers 3-in-1 Account where SAMCO and SAS Online offers only 2-in-1 account which includes trading and demat account. Margin Funding - ICICIDirect and SAMCO offers margin funding where SAS Online doesn't offers margin funding. NRI Trading - ICICIDirect and SAMCO offers NRI Trading where SAS Online doesn't offers NRI Trading.
| Account Features Compare | ICICIDirect | SAMCO | SAS Online |
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| 3 in 1 Account | |
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| Charting | |
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| Algo Trading | |
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| SMS Alerts | |
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| Online Portfolio | |
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| Combined Ledger for Equity and Commodity | |
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| Intraday Square-off Time | 3:15PM | 3:15PM | 3:15PM |
| NRI Trading | |
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| Other Features | NIL | NIL | NIL |
With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect vs SAMCO vs SAS Online. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.
| ICICIDirect | SAMCO | SAS Online | ||
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267 Customer Reviews
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32 Customer Reviews
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13 Customer Reviews
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| Overall Ratings | ||||
| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | SAMCO is Rated 4.1 / 5 based on 32 customer reviews | SAS Online is Rated 4.5 / 5 based on 13 customer reviews |
Compare ICICIDirect vs SAMCO vs SAS Online on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - SAMCO and SAS Online offers Commodity Trading where ICICIDirect doesn't offers Commodity Trading. Online Mutual Fund Investment - All 3 brokers offers online mutual fund investment. Portfolio Management Services (PMS) - ICICIDirect offers PMS facility where SAMCO and SAS Online doesn't offers PMS facility.
| Investment Offerings Compare | ICICIDirect | SAMCO | SAS Online |
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| Equity SIP Investment | |
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| Other Investment Options | NIL | NIL | NIL |
Compare ICICIDirect vs SAMCO vs SAS Online on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.
| Customer Service Compare | ICICIDirect | SAMCO | SAS Online |
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| Customer Care Number | 1860 123 1122 | 022-2222-7777/022-4503-0450 | 011- 4040 99 00 |
| Account Opening Process | Online | Online/Paperless | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected]/[email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://www.samco.in/knowledge-center/ | https://www.sasonline.in/market-pulse |
| Head Office Address | ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400020 |
SAMCO Securities Limited 1004 - A, 10th Floor, Naman Midtown - A Wing, Senapati Bapat Marg, Elphinstone Road, Mumbai - 400 013, Maharashtra, India. |
SAS Online, 3rd Floor,Building No. 5, Local Shopping Complex, Rishabh Vihar East Delhi - 110092 |
| Website | https://www.icicidirect.com | https://www.samco.in/ | https://sasonline.in |
Compare ICICIDirect vs SAMCO vs SAS Online on research reports and tips provided by broker.
| ICICIDirect | SAMCO | SAS Online | |
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| Research Mutual Funds | |
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| Research ETF | |
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Compare ICICIDirect vs SAMCO vs SAS Online on Demat Service and Charges. This section cover about demat charges, demat service and other details
| ICICIDirect | SAMCO | SAS Online | |
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| DP Source | CDSL | CDSL | NSDL |
| DP ID | 14301 | 54200 | IN306122 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | ₹400 pa | ₹200 |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | NIL | Nil |
| Statutory charges | Nil | Stamp Charges | Nil |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | ₹10 | ₹9 + NSDL Charges |
| Demat | ₹50 per set up | ₹10 per certificate + ₹50 courier charges | ₹2 per certificate + ₹35 courier charges |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | CDSL charges + ₹50 courier charges | 0.05% of transaction value or ₹25 whichever is higher + CDSL charges |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | ₹25 per transaction | ₹15 per transaction |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | ₹25 per transaction | Nil |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | ₹25 per transaction | ₹50 per instraction |
| Failed Instruction Charges | ₹30 per transaction | Nil | ₹30 |
| Other Charges |
Compare ICICIDirect vs SAMCO vs SAS Online on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.
| ICICIDirect | SAMCO | SAS Online | |
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| Special Offers/Promo | Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. | Get up to 20% on referral bonus, free trading tools. | |
| Enquire for ICICIDirect | Enquire for SAMCO | Enquire for SAS Online |
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