ICICIDirect Vs SAMCO Vs Sharekhan: Which one is better?

The brokerage of ICICIDirect ranges between Rs. 20, the brokerage of SAMCO ranges between Rs 20, while the brokerage of Sharekhan ranges between 0.1 to 0.5%. The broker ICICIDirect and Sharekhan are full service brokers where SAMCO is a discount broker. Overall rating for ICICIDirect is 4, SAMCO is rated 4, Sharekhan is rated 4 out of 5.

Here we present side-by-side comparison of ICICIDirect vs SAMCO vs Sharekhan stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared ICICIDirect vs SAMCO vs Sharekhan on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better ICICIDirect vs SAMCO vs Sharekhan in this setion with 360 degree view of broker information.

Compare 2 Brokers

Compare ICICIDirect vs SAMCO vs Sharekhan on Service

	ICICIDirect	SAMCO	Sharekhan
Overall Rating
Brokerage Charges
Trading Platform
Investments Offering
Customer Service
Broker Type	Full Service Broker	Discount Broker	Full Service Broker
Exchanges Supported	NSE, BSE, MCX	BSE, NSE, MCX, NCDEX	BSE, NSE, MCX, NCDEX
Broker Overview	ICICIDirect is one of the top-rated full-service stock brokers serving an active clientele base of above 30 lakh. Its multiple trading & investing products, Rs. 20 NEO flat discount brokerage plan, reliable research and advisory, and advanced tec...	Rs. 20/order ultra-low brokerage, Giga trading engine powered new-gen mobile App, Nest Trader Terminal, and unique leverage products make SAMCO one of the best discount brokers for traders. Also, get stock and mutual fund research on StockBasket and ...	Sharekhan is one of the oldest and the most popular full-service broker with the best platforms, powerful Trade Tiger terminal, free research & advisory, portfolio management services, and exceptionally great customer services with dedicated relation...
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Account Opening Charges and AMC

Compare ICICIDirect vs SAMCO vs Sharekhan on Trading & Demat Account Opening Charges

In this section we have compared ICICIDirect vs SAMCO vs Sharekhan on trading & demat account opening charges and AMC. Trading account opening charges - All 3 brokers offers Free Trading account opening. Demat AMC charges - ICICIDirect charges Rs 300 per annum as AMC for Demat account, SAMCO charges Rs 400 PA (Free for 1st year) AMC for Demat account, where Sharekhan charges Rs 400 PA (Free for 1st year)) AMC for Demat account.

Trading & Demat Account Opening Charges - Compare ICICIDirect vs SAMCO vs Sharekhan
Charges	ICICIDirect	SAMCO	Sharekhan
Trading Account Opening Fees	Free	Free	Free
Trading AMC	Free	Free	Free
Demat Account Opening Fees	Free	Free	Free
Demat AMC	Rs 300 per annum	Rs 400 PA (Free for 1st year)	Rs 400 PA (Free for 1st year))
Provide DP Service

About Brokerage Plans

Compare ICICIDirect vs SAMCO vs Sharekhan on Plan Options

Plans are the most important feature you look when compare ICICIDirect vs SAMCO vs Sharekhan. This section copare on high level about type of plans offered by brokers. Miltiple Plans - ICICIDirect and Sharekhan offers Multiple Plans where SAMCO doesn't offer. Monthlay Plans - All 3 brokers don't have Monthy Plans.

Compare ICICIDirect vs SAMCO vs Sharekhan on Plan Options
Plan Types	ICICIDirect	SAMCO	Sharekhan
Multiple Plans
Monthly Plans
Yearly Plans

Account Opening Request

Account Opening

	Zerodha	Sharekhan	SAMCO
Account Opening Request	Open Zerodha Account Now>>	Open Sharekhan Account Now>>	Open SAMCO Account Now>>

Brokerage Charges

Compare ICICIDirect vs SAMCO vs Sharekhanon Brokerage Charges

ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.

SAMCO Brokerage Plan detail - Trade in any segment in just Rs 20 per executable order, No size restriction,No Hidden charges.

Sharekhan Brokerage Plan detail - Sharekhna have % base brokerage plan. They have one of the best plan for in Currency future. Equity Intraday, Future & Option and commodities trading prices are on higher range and Equity Delivery trading is on average brokerage level with compare to other full service brokers. No Minimum brokerage.

Brokerage Charges - Compare ICICIDirect vs SAMCO vs Sharekhan
Brokerage Charges Compare	ICICIDirect	SAMCO	Sharekhan
Plan Name	NEO Flat Discount Brokerage Plan	Max Rs 20 Per Order Trading Plan	Sharkehan Brokerage Plan
Equity Delivery	0.55%	0.5% or Rs 20 whichever is lower	0.30%
Equity Intraday	Flat Rs. 20 per order	0.05% or Rs 20 whichever is lower	0.02%
Equity Futures	Free (Rs. 0 brokerage)	Flat Fee Rs 20	0.02%
Equity Options	Flat Rs. 20 per order	Flat Fee Rs 20	Rs 20 per lot
Currency Futures	Flat Rs. 20 per order	0.05% or Rs 20 whichever is lower	0.02%
Currency Options	Flat Rs. 20 per order	0.05% or Rs 20 whichever is lower	Rs 5 per lot
Commodity Trading	Flat Rs. 20 per order	0.05% or Rs 20 whichever is lower	Rs 20 per lot
Minimum Brokerage	Rs 35 per trade		Rs 20
Hidden Charges	Yes	Info Not Available
Call & Trade Charges	First 20 call free and Rs 25 there onwards.	Rs 20 per Executed order, with First 20 C&T are free	Free
Auto Square off Charges	First 20 call free and Rs 25 there onwards.	Rs 20 per Executed order, with First 20 C&T are free	Free
Brokerage Calculator	Brokerage Calculator for ICICIDirect	Brokerage Calculator for SAMCO	Brokerage Calculator for Sharekhan

Share Broker's Transaction Charges

Compare ICICIDirect vs SAMCO vs Sharekhan on Transaction Charges

Compare ICICIDirect vs SAMCO vs Sharekhan on transaction charges and PCM fee by segment.

Transaction Charges - Compare ICICIDirect vs SAMCO vs Sharekhan
Transaction Charges Compare	ICICIDirect	SAMCO	Sharekhan
Equity Delivery	NSE:335 Per Cr \| BSE:375 Per Cr	NSE:335 Per Cr \| BSE:375 Per Cr	NSE:335 Per Cr \| BSE:375 Per Cr
Equity Intraday	NSE:335 Per Cr \| BSE:375 Per Cr	NSE:335 Per Cr \| BSE:375 Per Cr	NSE:335 Per Cr \| BSE:375 Per Cr
Equity Futures	NSE:200 Per Cr \| BSE:FREE	NSE:200 Per Cr \| BSE:FREE	NSE:200 Per Cr \| BSE:FREE
Equity Options	NSE:5050 Per Cr \| BSE:3700 Per Cr	NSE:5050 Per Cr \| BSE:3700 Per Cr	NSE:5050 Per Cr \| BSE:3700 Per Cr
Currency Futures	NSE:90 Per Cr \| BSE:25 Per Cr	NSE:90 Per Cr \| BSE:25 Per Cr	NSE:90 Per Cr \| BSE:25 Per Cr
Currency Options	NSE:4000 Per Cr \| BSE:100 Per Cr	NSE:4000 Per Cr \| BSE:100 Per Cr	NSE:4000 Per Cr \| BSE:100 Per Cr
Commodity	NA	Non-Agri: Rs 360 Per Cr \| Agri: Rs 275 Per Cr	Non-Agri: Rs 260 Per Cr \| Agri: Rs 175 Per Cr
Brokerage Charges	Complete Brokerage Plans for icicidirect	Complete Brokerage Plans for samco	Complete Brokerage Plans for sharekhan

Account Features

Compare ICICIDirect vs SAMCO vs Sharekhan on Account Features

Compare ICICIDirect vs SAMCO vs Sharekhan on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICIDirect offers 3-in-1 Account where SAMCO and Sharekhan offers only 2-in-1 account which includes trading and demat account. Margin Funding -All 3 brokers offers Margin funding. Interest need to be paid on borrowed money. NRI Trading - All 3 brokers offers NRI Trading.

Account Features - ICICIDirect vs SAMCO vs Sharekhan
Account Features Compare	ICICIDirect	SAMCO	Sharekhan
3 in 1 Account
Charting
Algo Trading
SMS Alerts
Online Demo
Online Portfolio
Margin Trading Funding Available
Combined Ledger for Equity and Commodity
Intraday Square-off Time	3:15PM	3:15PM	3:15PM
NRI Trading
Other Features	NIL	NIL	NIL

Trading Platform

Compare ICICIDirect vs SAMCO vs Sharekhanon Trading Platform

With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect vs SAMCO vs Sharekhan. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.

Trading Platform - Compare ICICIDirect vs SAMCO vs Sharekhan
Trading Platform Compare	ICICIDirect	SAMCO	Sharekhan
Web Trading Platform
Web Trading Detail	https://www.icicidirect.com	https://trade.samco.in/Samruddi/Login/indexauth.jsp	https://www.sharekhan.com/
Web Trading Demo	Web Trading Demo	Web Trading Demo	Web Trading Demo
Mobile Trading
Mobile Trading App	ICICI direct Mobile	StockNote	Sharekhan
Mobile Trading App Demo	ICICI direct Mobile Demo	StockNote Demo	Sharekhan Demo
Android Mobile App
Android App Download	Andriod ICICI direct Mobile Download	Andriod StockNote Download	Andriod Download
iPhone Mobile App (IOS)
iOS App Download	iOS ICICI direct Mobile Download	iOS StockNote Download	iOS Sharekhan Download
Android Tablet App
iPad App (IOS)
Trading Software Charges	Free	Free	Free
Equity Brokerage Calculator	Equity Intraday and Delivery Brokerage Calculator for ICICIDirect	Equity Intraday and Delivery Brokerage Calculator for SAMCO	Equity Intraday and Delivery Brokerage Calculator for Sharekhan
Futures Brokerage Calculator	Futures Brokerage Calculator for ICICIDirect	Futures Brokerage Calculator for SAMCO	Futures Brokerage Calculator for Sharekhan
Options Brokerage Calculator	Options Brokerage Calculator for ICICIDirect	Options Brokerage Calculator for SAMCO	Options Brokerage Calculator for Sharekhan
Detail	Detail on Trading Platforms for icicidirect	Detail on Trading Platforms for samco	Detail on Trading Platforms for sharekhan

Broker Ratings by Users

Compare ICICIDirect vs SAMCO vs Sharekhan on User Rating

	ICICIDirect	SAMCO	Sharekhan
	267 Customer Reviews	32 Customer Reviews	184 Customer Reviews
Fees Ratings
Trading Brokerage Rating
Trading Platform Usability
Customer Service Ratings
Overall Ratings
Broker Rating	ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews	SAMCO is Rated 4.1 / 5 based on 32 customer reviews	Sharekhan is Rated 3.6 / 5 based on 184 customer reviews

Investment Offerings

Compare ICICIDirect vs SAMCO vs Sharekhan on Investment Offerings

Compare ICICIDirect vs SAMCO vs Sharekhan on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - SAMCO and Sharekhan offers Commodity Trading where ICICIDirect doesn't offers Commodity Trading. Online Mutual Fund Investment - All 3 brokers offers online mutual fund investment. Portfolio Management Services (PMS) - ICICIDirect and Sharekhan offers PMS facility where SAMCO doesn't offers PMS facility.

Investment Offerings - Compare ICICIDirect vs SAMCO vs Sharekhan
Investment Offerings Compare	ICICIDirect	SAMCO	Sharekhan
Equity Cash and F&O
Currency Deravitives
Commodity
Online IPO Application
Mutual Funds
Bond / NCD
ETF
Banking
Insurance
Forex
MF SIP Investment
Equity SIP Investment
PMS Service
Other Investment Options	NIL	NIL	NIL

Customer Service Offered

Compare ICICIDirect vs SAMCO vs Sharekhan on Customer Service

Compare ICICIDirect vs SAMCO vs Sharekhan on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.

Customer Support - Compare ICICIDirect vs SAMCO vs Sharekhan
Customer Service Compare	ICICIDirect	SAMCO	Sharekhan
24/7 Customer Service
Email Support
Onine Live Chat
Phone Support
Toll Free Number
Through Branches
Customer Care Number	1860 123 1122	022-2222-7777/022-4503-0450	1800227500
Account Opening Process	Online	Online/Paperless	Offline
Customer Support Email	[email protected]	[email protected]	[email protected]
Knowledge Center/Education	https://www.icicidirect.com/knowledge-center	https://www.samco.in/knowledge-center/	https://www.sharekhan.com/help/hello
Head Office Address	ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400020	SAMCO Securities Limited 1004 - A, 10th Floor, Naman Midtown - A Wing, Senapati Bapat Marg, Elphinstone Road, Mumbai - 400 013, Maharashtra, India.	Sharekhan Limited, 10th Floor, Beta Building, Lodha iThink Techno Campus, Kanjurmarg (East), Mumbai-MH- 400042
Website	https://www.icicidirect.com	https://www.samco.in/	https://www.sharekhan.com

Tips/Research/Reports Published

Compare ICICIDirect vs SAMCO vs Sharekhan on Research Reports, Tips

Compare ICICIDirect vs SAMCO vs Sharekhan on research reports and tips provided by broker.

Research Reports - Compare ICICIDirect vs SAMCO vs Sharekhan
	ICICIDirect	SAMCO	Sharekhan
Research Mutual Funds
Research Equity Reports
Research ETF
Daily Market Report
Free Tips
Quarterly Result Analysis
News Alerts

Demat Account

Compare ICICIDirect vs SAMCO vs Sharekhan on Demat Account

Compare ICICIDirect vs SAMCO vs Sharekhan on Demat Service and Charges. This section cover about demat charges, demat service and other details

Demat Charges - Compare ICICIDirect vs SAMCO vs Sharekhan
	ICICIDirect	SAMCO	Sharekhan
DP Source	CDSL	CDSL	CDSL
DP ID	14301	54200	36000
Demat Account Annual Maintenance Charges(AMC)	₹700 pa	₹400 pa	₹500 pa
Advance Deposit	Rs. 7500/- , If the client is not having ICICI BANK Account	NIL	Rs. 500 Advance which will be adjusted against billing (Optional) .Tariff D-"Deposit Rs. 2999 (refund of deposit Rs. 2000 on closure)
Statutory charges	Nil	Stamp Charges	Actual Stamp Paper Charges
Transaction Charges on Debit (Per ISIN)	0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges)	₹10	0.03% (Min ₹30) + ₹5.50 (CDSL Charges)
Demat	₹50 per set up	₹10 per certificate + ₹50 courier charges	₹5 per certificate (Min 50 per request)
Remat	₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction	CDSL charges + ₹50 courier charges	₹50 per certificate or ₹50 for every hundred securities
Pledge Creation	0.02% (Min ₹35 and Max ₹25,000)	₹25 per transaction	0.03% (Min ₹100)
Pledge Creation Confirmation	0.02% (Min ₹35 and Max ₹25,000)	Nil	Nil
Pledge Closure	0.02% (Min ₹35 and Max ₹25,000)	₹25 per transaction	Nil
Pledge Closure Confirmation	0.02% (Min ₹35 and Max ₹25,000)	Nil	Nil
Pledge Invocation	0.02% (Min ₹35 and Max ₹25,000)	₹25 per transaction	Nil
Failed Instruction Charges	₹30 per transaction	Nil	Nil
Other Charges

Special Offers,Advantages,Disadvantages

Compare ICICIDirect vs SAMCO vs Sharekhan on Special Offers and Promotion

Compare ICICIDirect vs SAMCO vs Sharekhan on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.

Compare ICICIDirect vs SAMCO vs Sharekhan on Special Offers and Promotion
	ICICIDirect	SAMCO	Sharekhan
Likes	100% digital and paperless 3-in-1 account opening facility. Trade on the BSE, NSE, MCX, and invest in other products. Multiple brokerage plans for residents and NRI trading. All kinds of trading platforms across web, app, and desktop versions. Invest in mutual funds for free with ICICIdirect Money App. Expert research calls and recommendations. Sell stocks and get cash instantly with the e-ATM facility. Advanced orders like bracket order, cover order, after market order, and basket order. Place Valid Till Cancelled (VTC) order, valid for 45 days. Informative articles, blogs, videos, learn hub, and Investonomics learning platform for beginners. Margin funding Loans on securities. Dedicated customer services. Detail Review...	Trade and invest with SAMCO at flat Rs. 20/order brokerage. Giga trading engine powered new-gen mobile app and trading tools. Zero brokerage mutual fund investment. Get upto 4x leverage/margin in the equity cash segment. Get margin against your holdings on StockPlus. SAMCO offers BTPT (Buy Today, Pay Tomorrow) facility. Equity SIP: Set up a stock SIP on the Stock Note App. Place advanced orders like bracket order, cover order, and after market order. Place a GTT order on Stock Note app with lifetime validity. Get 100% brokerage cashback for the 1^st Free stock market learning course for beginners. Very low payment gateway charges of just Rs. 6 + GST. Zero hidden charges. Detail Review...	Free account opening facility at zero fees. Multiple brokerage plans for traders and investors. In-house easy-to-use modern-technology web, app, and terminal-based trading platforms. Free mutual fund investment at Rs. 0 brokerage. Sharekhan NEO, a mutual fund Robo-advisory platform. Intraday trading tips, recommendations, and stock market research & advisory Invest in the basket of stocks (portfolio) and get timely recommendations. Margin trading facility, portfolio management services, and loan against securities. Free call and trade facility to customers. Place bracket order, basket order, aftermarket order, and Good Till Date (GTD) order. Free learning resources (Sharekhan classroom, articles & blogs) for stock market education. A dedicated team of 7500+ relationship managers. Detail Review...
Dislikes	High brokerage charges. The broker levies a minimum brokerage fee, which varies across brokerage plans. NEO flat discount brokerage plan (Rs. 20) charges a one-time subscription fee of Rs. 299. Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment. Detail Review...	SAMCO does not provide direct mutual funds. You cannot open a 3-in-1 account with SAMCO. NRI cannot open SAMCO NRI Demat & Trading Account. Delivery trading in SAMCO is not free. No monthly trading plans. High Demat maintenance charges of Rs. 400 per year. Detail Review...	It doesn’t allow opening a 3-in-1 account. High brokerage charge is the biggest drawback to trading with Sharekhan. Does not offer Direct mutual fund. Detail Review...
Special Offers/Promo	Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds.
	Enquire for ICICIDirect	Enquire for SAMCO	Enquire for Sharekhan

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Transaction Charges Compare	ICICIDirect	SAMCO	Sharekhan
Equity Delivery	NSE:335 Per Cr \| BSE:375 Per Cr	NSE:335 Per Cr \| BSE:375 Per Cr	NSE:335 Per Cr \| BSE:375 Per Cr
Equity Intraday	NSE:335 Per Cr \| BSE:375 Per Cr	NSE:335 Per Cr \| BSE:375 Per Cr	NSE:335 Per Cr \| BSE:375 Per Cr
Equity Futures	NSE:200 Per Cr \| BSE:FREE	NSE:200 Per Cr \| BSE:FREE	NSE:200 Per Cr \| BSE:FREE
Equity Options	NSE:5050 Per Cr \| BSE:3700 Per Cr	NSE:5050 Per Cr \| BSE:3700 Per Cr	NSE:5050 Per Cr \| BSE:3700 Per Cr
Currency Futures	NSE:90 Per Cr \| BSE:25 Per Cr	NSE:90 Per Cr \| BSE:25 Per Cr	NSE:90 Per Cr \| BSE:25 Per Cr
Currency Options	NSE:4000 Per Cr \| BSE:100 Per Cr	NSE:4000 Per Cr \| BSE:100 Per Cr	NSE:4000 Per Cr \| BSE:100 Per Cr
Commodity	NA	Non-Agri: Rs 360 Per Cr \| Agri: Rs 275 Per Cr	Non-Agri: Rs 260 Per Cr \| Agri: Rs 175 Per Cr
Brokerage Charges	Complete Brokerage Plans for icicidirect	Complete Brokerage Plans for samco	Complete Brokerage Plans for sharekhan