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AxisDirect Vs ICICIDirect Vs Zerodha: Which one is better?

The brokerage of AxisDirect ranges between 0.05% to 0.5%, the brokerage of ICICIDirect ranges between Rs. 20, while the brokerage of Zerodha ranges between Rs 20. The broker AxisDirect and ICICIDirect are full service brokers where Zerodha is a discount broker. Overall rating for AxisDirect is 3.5, ICICIDirect is rated 4, Zerodha is rated 4.5 out of 5.

Here we present side-by-side comparison of AxisDirect vs ICICIDirect vs Zerodha stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared AxisDirect vs ICICIDirect vs Zerodha on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better AxisDirect vs ICICIDirect vs Zerodha in this setion with 360 degree view of broker information.

Compare AxisDirect vs ICICIDirect vs Zerodha on Service

  AxisDirect Compare
AxisDirect
ICICIDirect Compare
ICICIDirect
Zerodha Compare
Zerodha
Overall Rating
Brokerage Charges
Trading Platform
Investments Offering
Customer Service
Broker Type Full Service Broker Full Service Broker Discount Broker
Exchanges Supported NSE, BSE NSE, BSE, MCX NSE, BSE, MCX
Broker Overview Axis Direct is a leading player in the retail broking space. The 3-in-1 account with Axis Direct is a single platform to trade in different asset classes, access innovative Ring powerful-technology trading platform, quality research calls & advis... Know more about AxisDirect ICICIDirect is one of the top-rated full-service stock brokers serving an active clientele base of above 30 lakh. Its multiple trading & investing products, Rs. 20 NEO flat discount brokerage plan, reliable research and advisory, and advanced tec...Know more about ICICIDirect Zerodha is India's leading discount broker offering free account opening, free equity and mutual fund investment, Rs 20 flat brokerage trading, and a user-friendly Kite trading platform.
Broker Enquiry Request call back from Zerodha Request call back from Zerodha Request call back from Zerodha
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Account Opening Charges and AMC

Compare AxisDirect vs ICICIDirect vs Zerodha on Trading & Demat Account Opening Charges

In this section we have compared AxisDirect vs ICICIDirect vs Zerodha on trading & demat account opening charges and AMC. Trading account opening charges - ICICIDirect and Zerodha offer Free account opening where AxisDirect charges Rs 999 for account opeing. Demat AMC charges - AxisDirect charges Rs 750 PA (Free for 1st year) as AMC for Demat account, ICICIDirect charges Rs 300 per annum AMC for Demat account, where Zerodha charges Rs 300 PA AMC for Demat account.

Trading & Demat Account Opening Charges - Compare AxisDirect vs ICICIDirect vs Zerodha
Charges AxisDirect ICICIDirect Zerodha
Trading Account Opening Fees Rs 999 Free Free
Trading AMC Free Free Free
Demat Account Opening Fees Free Free Free
Demat AMC Rs 750 PA (Free for 1st year) Rs 300 per annum Rs 300 PA
Provide DP Service Yes Yes Yes
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About Brokerage Plans

Compare AxisDirect vs ICICIDirect vs Zerodha on Plan Options

Plans are the most important feature you look when compare AxisDirect vs ICICIDirect vs Zerodha. This section copare on high level about type of plans offered by brokers. Miltiple Plans - AxisDirect and ICICIDirect offers Multiple Plans where Zerodha doesn't offer. Monthlay Plans - All 3 brokers don't have Monthy Plans.

Compare AxisDirect vs ICICIDirect vs Zerodha on Plan Options
Plan Types AxisDirect ICICIDirect Zerodha
Multiple Plans Yes Yes No
Monthly Plans No No No
Yearly Plans No No No
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Account Opening Request

Account Opening

  Zerodha Zerodha Zerodha
Account Opening Request
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Brokerage Charges

Compare AxisDirect vs ICICIDirect vs Zerodhaon Brokerage Charges

AxisDirect Brokerage Plan detail - Axis Direct has a fixed % based brokerage plan that charge a fixed brokerage fee on trading across segments.

ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.

Zerodha Brokerage Plan detail - Zerodha charges Rs 20 or .03%, whichever is lower, for equity Intraday, F&O, commodity and currency on NSE, BSE and MCX. No upfront brokerage or turnover commitments on your trade. Rs 20 is the maximum brokerage you need to pay per executable order. Zero brokerage on equity delivery trading.

Brokerage Charges - Compare AxisDirect vs ICICIDirect vs Zerodha
Brokerage Charges Compare AxisDirect ICICIDirect Zerodha
Plan Name Fixed Brokerage Trading Plan (Percentage Based) NEO Flat Discount Brokerage Plan Max Rs 20 per order Trading Plan
Equity Delivery 0.50% (Each leg) 0.55% Free
Equity Intraday 0.05% (Each leg) Flat Rs. 20 per order 0.03% or Rs 20 whichever is lower
Equity Futures 0.05% (Each leg) Free (Rs. 0 brokerage) 0.03% or Rs 20 whichever is lower
Equity Options Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot Flat Rs. 20 per order Flat Fee Rs 20
Currency Futures 0.05% (Each Leg) Flat Rs. 20 per order 0.03% or Rs 20 whichever is lower
Currency Options Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 p Flat Rs. 20 per order Flat Fee Rs 20
Commodity Trading Futures: 0.03% (Each leg)| Options: Rs. 50 per lot Flat Rs. 20 per order Flat Fee Rs 20
Minimum Brokerage Rs 35 per trade NIL
Hidden Charges No Yes
Call & Trade Charges Free 20 calls per month, and after Rs. 20 per order First 20 call free and Rs 25 there onwards. Rs 50 Per Executable Order
Auto Square off Charges 20 calls Free and after that Rs 20 per call First 20 call free and Rs 25 there onwards. Rs 50 Per Executable Order
Brokerage Calculator Brokerage Calculator for AxisDirect Brokerage Calculator for ICICIDirect Brokerage Calculator for Zerodha
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Share Broker's Transaction Charges

Compare AxisDirect vs ICICIDirect vs Zerodha on Transaction Charges

Compare AxisDirect vs ICICIDirect vs Zerodha on transaction charges and PCM fee by segment.

Transaction Charges - Compare AxisDirect vs ICICIDirect vs Zerodha
Transaction Charges Compare AxisDirect ICICIDirect Zerodha
Equity Delivery NSE:335 Per Cr | BSE:375 Per Cr NSE:335 Per Cr | BSE:375 Per Cr NSE:335 Per Cr | BSE:375 Per Cr
Equity Intraday NSE:335 Per Cr | BSE:375 Per Cr NSE:335 Per Cr | BSE:375 Per Cr NSE:335 Per Cr | BSE:375 Per Cr
Equity Futures NSE:200 Per Cr | BSE:FREE NSE:200 Per Cr | BSE:FREE NSE:200 Per Cr | BSE:FREE
Equity Options NSE:5050 Per Cr | BSE:3700 Per Cr NSE:5050 Per Cr | BSE:3700 Per Cr NSE:5050 Per Cr | BSE:3700 Per Cr
Currency Futures NSE:90 Per Cr | BSE:25 Per Cr NSE:90 Per Cr | BSE:25 Per Cr NSE:90 Per Cr | BSE:25 Per Cr
Currency Options NSE:4000 Per Cr | BSE:100 Per Cr NSE:4000 Per Cr | BSE:100 Per Cr NSE:4000 Per Cr | BSE:100 Per Cr
Commodity NA Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr
Brokerage Charges Complete Brokerage Plans for axisdirect Complete Brokerage Plans for icicidirect Complete Brokerage Plans for zerodha
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Account Features

Compare AxisDirect vs ICICIDirect vs Zerodha on Account Features

Compare AxisDirect vs ICICIDirect vs Zerodha on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - AxisDirect and ICICIDirect offers 3-in-1 Account where Zerodha offers only 2-in-1 account which includes trading and demat account. Margin Funding - AxisDirect and ICICIDirect offers margin funding where Zerodha doesn't offers margin funding. NRI Trading - All 3 brokers offers NRI Trading.

Account Features - AxisDirect vs ICICIDirect vs Zerodha
Account Features Compare AxisDirect ICICIDirect Zerodha
3 in 1 Account Yes, AxisDirect have 3-in-1 accounts. Bank Account, Demat and Trading account. Yes, AxisDirect have 3-in-1 accounts. Bank Account, Demat and Trading account. No Zerodha have 2-in-1 account. Only Demate and Trading account.
Charting Yes Yes Yes
Algo Trading No No Yes
SMS Alerts Yes Yes No
Online Demo Yes Yes Yes
Online Portfolio Yes Yes Yes
Margin Trading Funding Available Yes Yes No
Combined Ledger for Equity and Commodity Yes No Yes
Intraday Square-off Time 2:45 PM 3:15PM 3:20 PM
NRI Trading Yes Yes Yes
Other Features NIL NIL NIL
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Trading Platform

Compare AxisDirect vs ICICIDirect vs Zerodhaon Trading Platform

With our expert research team, we have compared all the major features of Trading platform b/w AxisDirect vs ICICIDirect vs Zerodha. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.

Trading Platform - Compare AxisDirect vs ICICIDirect vs Zerodha
Trading Platform Compare AxisDirect ICICIDirect Zerodha
Web Trading Platform Yes Yes Yes
Web Trading Detail

https://login.axisdirect.in/

https://www.icicidirect.com

Zerodha Kite Web

Web Trading Demo Web Trading Demo Web Trading Demo Web Trading Demo
Mobile Trading Yes Yes Yes
Mobile Trading App AxisDirect Ring Mobile App ICICI direct Mobile Zerodha Kite App
Mobile Trading App Demo AxisDirect Ring Mobile App Demo ICICI direct Mobile Demo Zerodha Kite App Demo
Android Mobile App Yes Yes Yes
Android App Download Andriod AxisDirect Ring Mobile App Download Andriod ICICI direct Mobile Download Andriod Download
iPhone Mobile App (IOS) Yes Yes Yes
iOS App Download iOS AxisDirect Ring Mobile App Download iOS ICICI direct Mobile Download iOS Zerodha Kite App Download
Android Tablet App Yes Yes Yes
iPad App (IOS) Yes Yes Yes
Trading Software Charges Yes, DirectTrade - Rs 2999 PA Free Free
Equity Brokerage Calculator Equity Intraday and Delivery Brokerage Calculator for AxisDirect Equity Intraday and Delivery Brokerage Calculator for ICICIDirect Equity Intraday and Delivery Brokerage Calculator for Zerodha
Futures Brokerage Calculator Futures Brokerage Calculator for AxisDirect Futures Brokerage Calculator for ICICIDirect Futures Brokerage Calculator for Zerodha
Options Brokerage Calculator Options Brokerage Calculator for AxisDirect Options Brokerage Calculator for ICICIDirect Options Brokerage Calculator for Zerodha
Detail Detail on Trading Platforms for axisdirect Detail on Trading Platforms for icicidirect Detail on Trading Platforms for zerodha

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Broker Ratings by Users

Compare AxisDirect vs ICICIDirect vs Zerodha on User Rating

  AxisDirect ICICIDirect Zerodha
  20 Customer Reviews    Rate AxisDirect 267 Customer Reviews    Rate ICICIDirect 160 Customer Reviews    Rate Zerodha
Fees Ratings
Trading Brokerage Rating
Trading Platform Usability
Customer Service Ratings
Overall Ratings
Broker Rating AxisDirect is Rated 0.7 / 5 based on 20 customer reviews ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews Zerodha is Rated 3.9 / 5 based on 160 customer reviews
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Investment Offerings

Compare AxisDirect vs ICICIDirect vs Zerodha on Investment Offerings

Compare AxisDirect vs ICICIDirect vs Zerodha on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - AxisDirect and Zerodha offers Commodity Trading where ICICIDirect doesn't offers Commodity Trading. Online Mutual Fund Investment - All 3 brokers offers online mutual fund investment. Portfolio Management Services (PMS) - ICICIDirect offers PMS facility where AxisDirect and Zerodha doesn't offers PMS facility.

Investment Offerings - Compare AxisDirect vs ICICIDirect vs Zerodha
Investment Offerings Compare AxisDirect ICICIDirect Zerodha
Equity Cash and F&O Yes Yes Yes
Currency Deravitives Yes Yes Yes
Commodity Yes No Yes
Online IPO Application Yes Yes Yes
Mutual Funds Yes Yes Yes
Bond / NCD Yes Yes Yes
ETF Yes Yes Yes
Banking Yes Yes No
Insurance Yes Yes No
Forex No No No
MF SIP Investment Yes Yes Yes
Equity SIP Investment Yes Yes Yes
PMS Service No Yes No
Other Investment Options NIL NIL NIL
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Customer Service Offered

Compare AxisDirect vs ICICIDirect vs Zerodha on Customer Service

Compare AxisDirect vs ICICIDirect vs Zerodha on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.

Customer Support - Compare AxisDirect vs ICICIDirect vs Zerodha
Customer Service Compare AxisDirect ICICIDirect Zerodha
24/7 Customer Service No No No
Email Support Yes Yes Yes
Onine Live Chat Yes No No
Phone Support Yes Yes Yes
Toll Free Number Yes No No
Through Branches Yes Yes Yes
Customer Care Number 022-61480808 1860 123 1122 "+ 91 80 4040 2020"
Account Opening Process Online Online Online/Paperless
Customer Support Email [email protected] [email protected] [email protected]
Knowledge Center/Education https://simplehai.axisdirect.in/learn/overview https://www.icicidirect.com/knowledge-center https://zerodha.com/varsity/
Head Office Address Unit No. 2, Phoenix Market City,
15, LBS Road,
Near Kamani Junction,
Kurla (West),
Mumbai- 400 070.
ICICI Centre,
H.T. Parekh Marg,
Churchgate,
Mumbai - 400020
Zerodha Headquater
#153/154 4th Cross Dollars Colony,
Opp. Clarence Public School,
J.P Nagar 4th Phase,
Bangalore - 560078
Website https://simplehai.axisdirect.in https://www.icicidirect.com https://zerodha.com/
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Tips/Research/Reports Published

Compare AxisDirect vs ICICIDirect vs Zerodha on Research Reports, Tips

Compare AxisDirect vs ICICIDirect vs Zerodha on research reports and tips provided by broker.

Research Reports - Compare AxisDirect vs ICICIDirect vs Zerodha
  AxisDirect ICICIDirect Zerodha
Research Mutual Funds Yes Yes No
Research Equity Reports Yes Yes No
Research ETF Yes Yes No
Daily Market Report Yes Yes No
Free Tips Yes Yes No
Quarterly Result Analysis Yes Yes No
News Alerts Yes Yes No
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Demat Account

Compare AxisDirect vs ICICIDirect vs Zerodha on Demat Account

Compare AxisDirect vs ICICIDirect vs Zerodha on Demat Service and Charges. This section cover about demat charges, demat service and other details

Demat Charges - Compare AxisDirect vs ICICIDirect vs Zerodha
  AxisDirect ICICIDirect Zerodha
DP Source CDSL CDSL CDSL
DP ID 49200 14301 81600
Demat Account Annual Maintenance Charges(AMC) ₹500 pa ₹700 pa ₹300 pa
Advance Deposit Nil Rs. 7500/- , If the client is not having ICICI BANK Account Nil
Statutory charges Nil Nil ₹50
Transaction Charges on Debit (Per ISIN) ₹10 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) ₹8 + ₹5.50 (CDSL Charges) per transaction
Demat ₹3 per certificate ₹50 per set up ₹150 per certificate + ₹100 courier charges
Remat ₹10 for every hundred securities (Min ₹10) ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction ₹150 per certificate + ₹100 courier charges + CDSL Charges
Pledge Creation ₹25 0.02% (Min ₹35 and Max ₹25,000) ₹20 + ₹12 CSDL charges
Pledge Creation Confirmation ₹25 0.02% (Min ₹35 and Max ₹25,000) Nil
Pledge Closure ₹25 0.02% (Min ₹35 and Max ₹25,000) ₹20 + ₹12 CSDL charges
Pledge Closure Confirmation ₹25 0.02% (Min ₹35 and Max ₹25,000) Nil
Pledge Invocation Nil 0.02% (Min ₹35 and Max ₹25,000) ₹20
Failed Instruction Charges Nil ₹30 per transaction ₹50 per instraction
Other Charges
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Special Offers,Advantages,Disadvantages

Compare AxisDirect vs ICICIDirect vs Zerodha on Special Offers and Promotion

Compare AxisDirect vs ICICIDirect vs Zerodha on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.

Compare AxisDirect vs ICICIDirect vs Zerodha on Special Offers and Promotion
  AxisDirect ICICIDirect Zerodha
Likes
  • Open paperless 3-in-1 account (Bank + Demat + Trading).
  • One-stop shop to trade on BSE, NSE, and MCX.
  • Zero Demat AMC for 1st year for Axis Bank account holders.
  • Multiple brokerage plans for traders and investors.
  • Trade in options at flat Rs. 10/order.
  • Unlimited Brokerage-free options trading for the first month.
  • Ring revolutionary app and desktop-based platforms provide an investment opportunity.
  • Free trading tools like scanners, options strategies, advanced charting, & indicators.
  • Get free trading calls, investment ideas, and research reports.
  • Hassle-free investment in bonds & debenture on the “Yield” platform.
  • AI-powered investment ideas and wealth management advisory services.
  • Buy Now and Pay Later with E-margin.
  • Free 20 calls per month.

Detail Review...

  • 100% digital and paperless 3-in-1 account opening facility.
  • Trade on the BSE, NSE, MCX, and invest in other products.
  • Multiple brokerage plans for residents and NRI trading.
  • All kinds of trading platforms across web, app, and desktop versions.
  • Invest in mutual funds for free with ICICIdirect Money App.
  • Expert research calls and recommendations.
  • Sell stocks and get cash instantly with the e-ATM facility.
  • Advanced orders like bracket order, cover order, after market order, and basket order.
  • Place Valid Till Cancelled (VTC) order, valid for 45 days.
  • Informative articles, blogs, videos, learn hub, and Investonomics learning platform for beginners.
  • Margin funding
  • Loans on securities.
  • Dedicated customer services.

Detail Review...

You will enjoy many benefits or advantages while trading with Zerodha;

  • Rs 0 brokerage on investment in stocks
  • Flat Rs 20 intraday and F&O trades
  • Invest in direct mutual funds for free
  • Instant and paperless account opening and closure
  • Mainboard and SME IPO Apply via UPI
  • Modern platforms and apps for free of cost
  • Varsity, a free stock market learning platform
  • No upfront fee required
  • Advance orders; Basket order, Cover order (CO), After market order, GTT, etc.
  • Zero-level Debt Company.

Detail Review...

Dislikes
  • High account opening fees.
  • It charges a higher brokerage fee than discount brokers like Zerodha, Upstox, etc.
  • It does not have a flat discount brokerage plan.

Detail Review...

  • High brokerage charges.
  • The broker levies a minimum brokerage fee, which varies across brokerage plans.
  • NEO flat discount brokerage plan (Rs. 20) charges a one-time subscription fee of Rs. 299.
  • Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment.

Detail Review...

  • No intraday tips, equity research and advisory
  • No unlimited zero brokerage plan for intraday traders
  • No 3-in-1 account
  • Software glitches in Kite happens at certain times.
  • No Installable trading terminal
  • Zerodha has a separate platform for every investment product i.e., Kite for stocks, coin for mutual fund, Golden Pi for bonds, etc.

Detail Review...

Special Offers/Promo Get Axis Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Zero Brokerage for Equity Delivery and Zero Commission on Mutual Fund Investment (Direct Mutual Funds), Pay max Rs 20 for equity intraday, F&O, currency and commodity trading. No Hidden Charges.
Enquire for AxisDirect Enquire for ICICIDirect Enquire for Zerodha

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