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The brokerage of ICICIDirect ranges between Rs. 20, the brokerage of Upstox ranges between Rs 20, while the brokerage of Zerodha ranges between Rs 20. The broker Upstox and Zerodha are a discount brokers where ICICIDirect is a full service broker. Overall rating for ICICIDirect is 4, Upstox is rated 4.5, Zerodha is rated 4.5 out of 5.
Here we present side-by-side comparison of ICICIDirect vs Upstox vs Zerodha stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared ICICIDirect vs Upstox vs Zerodha on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better ICICIDirect vs Upstox vs Zerodha in this setion with 360 degree view of broker information.
 ICICIDirect |
 Upstox |
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| Broker Type | Full Service Broker | Discount Broker | Discount Broker |
| Exchanges Supported | NSE, BSE, MCX | NSE, BSE, MCX | NSE, BSE, MCX |
| Broker Overview | ICICIDirect is one of the top-rated full-service stock brokers serving an active clientele base of above 30 lakh. Its multiple trading & investing products, Rs. 20 NEO flat discount brokerage plan, reliable research and advisory, and advanced tec...  |
Rs 20 flat brokerage fee, brokerage-free investment in mutual funds and state-of-the-art technology platforms (Upstox Pro and Upstox) with a host of features for traders and investors alike make Upstox one of the best discount brokers in India. | Zerodha is India's leading discount broker offering free account opening, free equity and mutual fund investment, Rs 20 flat brokerage trading, and a user-friendly Kite trading platform. |
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In this section we have compared ICICIDirect vs Upstox vs Zerodha on trading & demat account opening charges and AMC. Trading account opening charges - ICICIDirect and Zerodha offer Free account opening where Upstox charges Promotion offer: Free for account opeing. Demat AMC charges - ICICIDirect charges Rs 300 per annum as AMC for Demat account, Upstox charges Free AMC for Demat account, where Zerodha charges Rs 300 PA AMC for Demat account.
| Charges | ICICIDirect | Upstox | Zerodha |
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| Trading Account Opening Fees | Free | Promotion offer: Free | Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 300 per annum | Free | Rs 300 PA |
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Plans are the most important feature you look when compare ICICIDirect vs Upstox vs Zerodha. This section copare on high level about type of plans offered by brokers. Miltiple Plans - ICICIDirect offers Multiple Plans where Upstox and Zerodha doesn't offer. Monthlay Plans - All 3 brokers don't have Monthy Plans.
| Plan Types | ICICIDirect | Upstox | Zerodha |
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| Zerodha | Zerodha | Upstox | |
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ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.
Upstox Brokerage Plan detail - Discount brokerage plan - pay a maximum of Rs 20 per order.
Zerodha Brokerage Plan detail - Zerodha charges Rs 20 or .03%, whichever is lower, for equity Intraday, F&O, commodity and currency on NSE, BSE and MCX. No upfront brokerage or turnover commitments on your trade. Rs 20 is the maximum brokerage you need to pay per executable order. Zero brokerage on equity delivery trading.
| Brokerage Charges Compare | ICICIDirect | Upstox | Zerodha |
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| Plan Name | NEO Flat Discount Brokerage Plan | Max Rs 20 Per Order Trading Plan | Max Rs 20 per order Trading Plan |
| Equity Delivery | 0.55% | 2.5% or Rs 20 whichever is lower | Free |
| Equity Intraday | Flat Rs. 20 per order | 0.05% or Rs 20 whichever is lower | 0.03% or Rs 20 whichever is lower |
| Equity Futures | Free (Rs. 0 brokerage) | 0.05% or Rs 20 whichever is lower | 0.03% or Rs 20 whichever is lower |
| Equity Options | Flat Rs. 20 per order | Flat Fee Rs 20 | Flat Fee Rs 20 |
| Currency Futures | Flat Rs. 20 per order | 0.05% or Rs 20 whichever is lower | 0.03% or Rs 20 whichever is lower |
| Currency Options | Flat Rs. 20 per order | Flat Fee Rs 20 | Flat Fee Rs 20 |
| Commodity Trading | Flat Rs. 20 per order | Flat Fee Rs 20 | Flat Fee Rs 20 |
| Minimum Brokerage | Rs 35 per trade | NIL | |
| Hidden Charges | Yes | Info Not Available | |
| Call & Trade Charges | First 20 call free and Rs 25 there onwards. | Rs 50 + 18% GST | Rs 50 Per Executable Order |
| Auto Square off Charges | First 20 call free and Rs 25 there onwards. | Rs 50 + 18% GST | Rs 50 Per Executable Order |
| Brokerage Calculator | Brokerage Calculator for ICICIDirect | Brokerage Calculator for Upstox | Brokerage Calculator for Zerodha |
Compare ICICIDirect vs Upstox vs Zerodha on transaction charges and PCM fee by segment.
| Transaction Charges Compare | ICICIDirect | Upstox | Zerodha |
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| Equity Delivery | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Intraday | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Futures | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE |
| Equity Options | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr |
| Currency Futures | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr |
| Currency Options | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr |
| Commodity | NA | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for upstox | Complete Brokerage Plans for zerodha |
Compare ICICIDirect vs Upstox vs Zerodha on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICIDirect and Upstox offers 3-in-1 Account where Zerodha offers only 2-in-1 account which includes trading and demat account. Margin Funding - ICICIDirect and Upstox offers margin funding where Zerodha doesn't offers margin funding. NRI Trading - ICICIDirect and Zerodha offers NRI Trading where Upstox doesn't offers NRI Trading.
| Account Features Compare | ICICIDirect | Upstox | Zerodha |
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| 3 in 1 Account | |
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| Charting | |
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| SMS Alerts | |
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| Margin Trading Funding Available | |
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| Combined Ledger for Equity and Commodity | |
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| Intraday Square-off Time | 3:15PM | 3:15PM | 3:20 PM |
| NRI Trading | |
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| Other Features | NIL | NIL | NIL |
With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect vs Upstox vs Zerodha. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.
| ICICIDirect | Upstox | Zerodha | ||
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267 Customer Reviews
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12 Customer Reviews
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160 Customer Reviews
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| Overall Ratings | ||||
| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | Upstox is Rated 3.7 / 5 based on 12 customer reviews | Zerodha is Rated 3.9 / 5 based on 160 customer reviews |
Compare ICICIDirect vs Upstox vs Zerodha on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - Upstox and Zerodha offers Commodity Trading where ICICIDirect doesn't offers Commodity Trading. Online Mutual Fund Investment - All 3 brokers offers online mutual fund investment. Portfolio Management Services (PMS) - ICICIDirect offers PMS facility where Upstox and Zerodha doesn't offers PMS facility.
| Investment Offerings Compare | ICICIDirect | Upstox | Zerodha |
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| Other Investment Options | NIL | NIL | NIL |
Compare ICICIDirect vs Upstox vs Zerodha on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.
| Customer Service Compare | ICICIDirect | Upstox | Zerodha |
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| Customer Care Number | 1860 123 1122 | +91 22 6130 9999 | "+ 91 80 4040 2020" |
| Account Opening Process | Online | Online/Paperless | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://upstox.com/help-center/ | https://zerodha.com/varsity/ |
| Head Office Address | ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400020 |
Upstox Corporate Office Sunshine Tower, 30th Floor, Senapati Bapat Marg, Dadar (W), Mumbai - 400 013 |
Zerodha Headquater #153/154 4th Cross Dollars Colony, Opp. Clarence Public School, J.P Nagar 4th Phase, Bangalore - 560078 |
| Website | https://www.icicidirect.com | https://upstox.com/ | https://zerodha.com/ |
Compare ICICIDirect vs Upstox vs Zerodha on research reports and tips provided by broker.
| ICICIDirect | Upstox | Zerodha | |
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| Research Equity Reports | |
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| Research ETF | |
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| Daily Market Report | |
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Compare ICICIDirect vs Upstox vs Zerodha on Demat Service and Charges. This section cover about demat charges, demat service and other details
| ICICIDirect | Upstox | Zerodha | |
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| DP Source | CDSL | CDSL | CDSL |
| DP ID | 14301 | 81800 | 81600 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | ₹300 PA | ₹300 pa |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | NIL | Nil |
| Statutory charges | Nil | Nil | ₹50 |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | ₹13 + ₹5.50 CDSL charges | ₹8 + ₹5.50 (CDSL Charges) per transaction |
| Demat | ₹50 per set up | ₹20 + ₹50 courier charges | ₹150 per certificate + ₹100 courier charges |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹100 for every hundred securities or ₹25 per certificate (whichever is higher) | ₹150 per certificate + ₹100 courier charges + CDSL Charges |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | 0.02% of the transaction value (Min ₹50) + CDSL charges | ₹20 + ₹12 CSDL charges |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | 0.02% of the transaction value (Min ₹50) + CDSL charges | Nil |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | 0.02% of the transaction value (Min ₹50) + CDSL charges | ₹20 + ₹12 CSDL charges |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | 0.02% of the transaction value (Min ₹50) + CDSL charges | Nil |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | 0.05% of the transaction value (Min ₹50) | ₹20 |
| Failed Instruction Charges | ₹30 per transaction | ₹50 | ₹50 per instraction |
| Other Charges |
Compare ICICIDirect vs Upstox vs Zerodha on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.
| ICICIDirect | Upstox | Zerodha | |
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| Likes |
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Before you open an Upstox account, check out the advantages on why to trade with Upstox.
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You will enjoy many benefits or advantages while trading with Zerodha;
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| Dislikes |
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There are some setbacks or disadvantages also while trading with Upstox;
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| Special Offers/Promo | Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. | Max Rs 20 for equity delivery, intraday, F&O, currency and commodities trades + Free Account Opening + Free Mutual Funds and IPOs | Zero Brokerage for Equity Delivery and Zero Commission on Mutual Fund Investment (Direct Mutual Funds), Pay max Rs 20 for equity intraday, F&O, currency and commodity trading. No Hidden Charges. |
| Enquire for ICICIDirect | Enquire for Upstox | Enquire for Zerodha |
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