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The brokerage of AxisDirect ranges between 0.05% to 0.5%, the brokerage of IIFL Securities ranges between Rs 20, while the brokerage of Alice Blue ranges between Rs 15. The broker AxisDirect and IIFL Securities are full service brokers where Alice Blue is a discount broker. Overall rating for AxisDirect is 3.5, IIFL Securities is rated 4, Alice Blue is rated 4 out of 5.
Here we present side-by-side comparison of AxisDirect vs IIFL Securities vs Alice Blue stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared AxisDirect vs IIFL Securities vs Alice Blue on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better AxisDirect vs IIFL Securities vs Alice Blue in this setion with 360 degree view of broker information.
 AxisDirect |
 IIFL Securities |
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| Broker Type | Full Service Broker | Full Service Broker | Discount Broker |
| Exchanges Supported | NSE, BSE | BSE, NSE, MCX, NCDEX | BSE, NSE, MCX, NCDEX |
| Broker Overview | Axis Direct is a leading player in the retail broking space. The 3-in-1 account with Axis Direct is a single platform to trade in different asset classes, access innovative Ring powerful-technology trading platform, quality research calls & advis...  |
IIFL (India Infoline) is one of the prominent full-service brokers in India backed by complete investment planning solutions, cutting-edge technology platforms (IIFL Markets app and Trader Terminal), the industry’s best research & advisory,... |
Trade smarter with Alice Blue! Yes, its Rs 15 maximum brokerage, free equity and mutual fund investment, top-rated ANT trading platforms, and plethora of learning resources make it an excellent broker for beginners and seasoned traders. |
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In this section we have compared AxisDirect vs IIFL Securities vs Alice Blue on trading & demat account opening charges and AMC. Trading account opening charges - IIFL Securities and Alice Blue offer Free account opening where AxisDirect charges Rs 999 for account opeing. Demat AMC charges - AxisDirect charges Rs 750 PA (Free for 1st year) as AMC for Demat account, IIFL Securities charges Rs 250 PA (Free for 1st year) AMC for Demat account, where Alice Blue charges Rs 400 PA AMC for Demat account.
| Charges | AxisDirect | IIFL Securities | Alice Blue |
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| Trading Account Opening Fees | Rs 999 | Free | Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 750 PA (Free for 1st year) | Rs 250 PA (Free for 1st year) | Rs 400 PA |
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Plans are the most important feature you look when compare AxisDirect vs IIFL Securities vs Alice Blue. This section copare on high level about type of plans offered by brokers. Miltiple Plans - AxisDirect and Alice Blue offers Multiple Plans where IIFL Securities doesn't offer. Monthlay Plans - All 3 brokers don't have Monthy Plans.
| Plan Types | AxisDirect | IIFL Securities | Alice Blue |
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| IIFL Securities | Alice Blue | Zerodha | |
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| Account Opening Request |
AxisDirect Brokerage Plan detail - Axis Direct has a fixed % based brokerage plan that charge a fixed brokerage fee on trading across segments.
IIFL Securities Brokerage Plan detail - IIFL iSERVE flat discount brokerage plan charges a maximum of Rs. 20 per order brokerage across segments.
Alice Blue Brokerage Plan detail - Lowest Brokerage Plan - Max Rs 15 per Trade for Equity Intraday, Derivatives, Currency and Commodities. From May 2021, the F20 plan becomes the F15 plan.
| Brokerage Charges Compare | AxisDirect | IIFL Securities | Alice Blue |
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| Plan Name | Fixed Brokerage Trading Plan (Percentage Based) | IIFL iSERVE Brokerage Plan | F15 Plan |
| Equity Delivery | 0.50% (Each leg) | Flat Rs 20 per order | Free |
| Equity Intraday | 0.05% (Each leg) | Flat Rs 20 per order | 0.05% or Rs 15 whichever is lower |
| Equity Futures | 0.05% (Each leg) | Flat Rs 20 per order | 0.05% or Rs 15 whichever is lower |
| Equity Options | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot | Flat Rs 20 per order | Flat Fee Rs 15 |
| Currency Futures | 0.05% (Each Leg) | Flat Rs 20 per order | 0.05% or Rs 15 whichever is lower |
| Currency Options | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 p | Flat Rs 20 per order | Flat Fee Rs 15 |
| Commodity Trading | Futures: 0.03% (Each leg)| Options: Rs. 50 per lot | Flat Rs 20 per order | Flat Fee Rs 15 |
| Minimum Brokerage | NA | ||
| Hidden Charges | No | Info Not Available | |
| Call & Trade Charges | Free 20 calls per month, and after Rs. 20 per order | Rs 50 Per Call + GST | Rs 50 per order + GST |
| Auto Square off Charges | 20 calls Free and after that Rs 20 per call | Rs 50 Per Call + GST | Rs 50 per order + GST |
| Brokerage Calculator | Brokerage Calculator for AxisDirect | Brokerage Calculator for IIFL Securities | Brokerage Calculator for Alice Blue |
Compare AxisDirect vs IIFL Securities vs Alice Blue on transaction charges and PCM fee by segment.
| Transaction Charges Compare | AxisDirect | IIFL Securities | Alice Blue |
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| Equity Delivery | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Intraday | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Futures | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE |
| Equity Options | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr |
| Currency Futures | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr |
| Currency Options | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr |
| Commodity | Non-Agri: Rs 260 Per Cr | Agri: Rs 175 Per Cr | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr | |
| Brokerage Charges | Complete Brokerage Plans for axisdirect | Complete Brokerage Plans for iifl-securities | Complete Brokerage Plans for alice-blue |
Compare AxisDirect vs IIFL Securities vs Alice Blue on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - AxisDirect offers 3-in-1 Account where IIFL Securities and Alice Blue offers only 2-in-1 account which includes trading and demat account. Margin Funding - AxisDirect and IIFL Securities offers margin funding where Alice Blue doesn't offers margin funding. NRI Trading - All 3 brokers offers NRI Trading.
| Account Features Compare | AxisDirect | IIFL Securities | Alice Blue |
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| 3 in 1 Account | |
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| Margin Trading Funding Available | |
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| Combined Ledger for Equity and Commodity | |
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| Intraday Square-off Time | 2:45 PM | 3:15PM | 3:15 PM |
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| Other Features | NIL | NIL | NIL |
With our expert research team, we have compared all the major features of Trading platform b/w AxisDirect vs IIFL Securities vs Alice Blue. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.
| AxisDirect | IIFL Securities | Alice Blue | ||
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20 Customer Reviews
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82 Customer Reviews
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20 Customer Reviews
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| Overall Ratings | ||||
| Broker Rating | AxisDirect is Rated 0.7 / 5 based on 20 customer reviews | IIFL Securities is Rated 2.8 / 5 based on 82 customer reviews | Alice Blue is Rated 0.9 / 5 based on 20 customer reviews |
Compare AxisDirect vs IIFL Securities vs Alice Blue on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - All 3 brokers offers Commodity Trading. Online Mutual Fund Investment - All 3 brokers offers online mutual fund investment. Portfolio Management Services (PMS) - IIFL Securities offers PMS facility where AxisDirect and Alice Blue doesn't offers PMS facility.
| Investment Offerings Compare | AxisDirect | IIFL Securities | Alice Blue |
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| Other Investment Options | NIL | NIL | NIL |
Compare AxisDirect vs IIFL Securities vs Alice Blue on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.
| Customer Service Compare | AxisDirect | IIFL Securities | Alice Blue |
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| Customer Care Number | 022-61480808 | 022-40071000 | 08035215000/080-45490850 |
| Account Opening Process | Online | Online/Paperless | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://simplehai.axisdirect.in/learn/overview | https://ttweb.indiainfoline.com/Trade/FAQs/Statements.aspx | https://tradeschool.aliceblueonline.com/ |
| Head Office Address | Unit No. 2, Phoenix Market City, 15, LBS Road, Near Kamani Junction, Kurla (West), Mumbai- 400 070. |
IIFL House, Sun Infotech Park, Road No. 16V, Plot No. B-23, MIDC, Thane Industrial Area, Wagle Estate, Thane-MH-400604 |
Alice Blue, No. 153/2, 3rd Floor,M.R.B.Arcade, Bagalur Main Road, Dwaraka Nagar, Yelahanka, Bangalore - 560063 |
| Website | https://simplehai.axisdirect.in | https://www.indiainfoline.com/ | https://www.aliceblueonline.com |
Compare AxisDirect vs IIFL Securities vs Alice Blue on research reports and tips provided by broker.
| AxisDirect | IIFL Securities | Alice Blue | |
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| Research ETF | |
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Compare AxisDirect vs IIFL Securities vs Alice Blue on Demat Service and Charges. This section cover about demat charges, demat service and other details
| AxisDirect | IIFL Securities | Alice Blue | |
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| DP Source | CDSL | CDSL | CDSL |
| DP ID | 49200 | 44700 | 85300 |
| Demat Account Annual Maintenance Charges(AMC) | ₹500 pa | ₹400 pa | ₹400 pa |
| Advance Deposit | Nil | Nil | Rs 0 |
| Statutory charges | Nil | Nil | Rs 150 Stamp Charges |
| Transaction Charges on Debit (Per ISIN) | ₹10 | 0.04% of transaction value (Min ₹25) + ₹5.50 (CDSL Charges) | 0.04% of the value of the transaction |
| Demat | ₹3 per certificate | ₹15 per certificate + ₹40 courier charges | ₹10 per certificate + ₹50 courier charges |
| Remat | ₹10 for every hundred securities (Min ₹10) | ₹15 for every hundred securities or ₹15 per certificate (whichever is higher) + ₹40 courier charges | ₹30 per certificate + CDSL charges |
| Pledge Creation | ₹25 | ₹50 | ₹20 + CDSL charges |
| Pledge Creation Confirmation | ₹25 | Nil | Nil |
| Pledge Closure | ₹25 | Nil | ₹20 + CDSL charges |
| Pledge Closure Confirmation | ₹25 | Nil | Nil |
| Pledge Invocation | Nil | Nil | ₹20 + CDSL charges |
| Failed Instruction Charges | Nil | Nil | Nil |
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Compare AxisDirect vs IIFL Securities vs Alice Blue on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.
| AxisDirect | IIFL Securities | Alice Blue | |
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| Special Offers/Promo | Get Axis Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. | ||
| Enquire for AxisDirect | Enquire for IIFL Securities | Enquire for Alice Blue |
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